#Japan #Odawara #AI Fashion #Iqilu #FuKuMikke

Iqilu Inc. Introduces Multi-platform Support for 'FuKuMikke'

On September 4, 2025, Iqilu Inc., headquartered in Odawara City, Kanagawa Prefecture, will begin offering multi-platform support for its clothing diagnosis AI, 'FuKuMikke'. This advancement also involves the integration of its diverse services, which have been separately offered under its event operations, into a cohesive package SaaS (Software as a Service) aimed at delivering a consistent customer experience.

The integration means that the services designed to provide people with an understanding of what suits them—through various events and AI-driven assessments of body types and personal colors—will no longer be limited to Shopify but will instead be usable across a broad range of e-commerce platforms and in-house systems, as well as in omnichannel applications. This will facilitate a continuous connection between brands and their customers, centered around the essence of “suitability.”

The Background Behind the Service Launch

A particular fashion brand reported that each store had approximately 700 customers registered as friends on LINE, yet the staff, busy with product management, sales, and customer service, expressed a desire to engage more thoughtfully with each individual. To address this, they actively hosted events for body and color diagnosis, allowing participants to learn about their styles, which had brought them great satisfaction. However, post-event feedback included concerns such as, "Now that I know my type, how do I choose the right products?"

The newly introduced multi-platform capability aims to address this gap by enabling ongoing recommendations of suitable products through multiple touchpoints such as stores, e-commerce sites, and LINE. This will prevent customer relationships from being transient, transforming them into long-term trust-driven connections.

Overview of the Service

'FuKuMikke' is a marketing service designed to bridge the gap between real and digital experiences, hinging on the concept of "suitability". After identifying their suitable types at events, customers can benefit from AI that automatically links new products to their personal type, delivering “suitable experiences” continuously rather than just during the event.

New customers can find the courage to visit or make a purchase for the first time through the event, while existing customers can discover new forms of enjoyment based on what suits them. This approach provides brands with a structured way to make natural recommendations through the lens of suitability, thus boosting both sales and customer trust simultaneously.

Service Workflow

1. Diagnosis at Events: Participants learn their body type.
2. Try and Purchase Accordingly: Customers experience suitable options right away.
3. Discover New Products Online: Customers can easily find products that fit their type.
4. Enhanced Brand Affection: Building relationships that promote trust in the brand.

Personalized Diagnosis Events

Qualified diagnosticians provide a comprehensive support service from diagnosis to clothing suggestions and fittings across the country. By offering a real wearing experience along with explanations of why certain styles suit them, customers can rapidly feel the reassurance of “suitability.” Even if a customer's preferences diverge from the diagnosis results, advice on how to adapt to different styles strengthens the bond between the brand's world and the customer's personal style. Over 500 individuals have experienced this service, receiving high ratings from both customers and brands.

AI-assisted Clothing Diagnosis

To sustain the effects of the diagnostic events, AI algorithms enhance product data by attaching relevant body type and color information. This feature not only simplifies search functionality on e-commerce platforms but can also serve as a new tool for content strategy. For example, when creating product lists via the official LINE account with filtering, the conversion rates doubled compared to standard listings.

Marketing Utilization Examples

• - Optimizing Shopping Ads: Adapt search capabilities to specific keywords like "Body Type Straight" and "Personal Color Spring."
• - Streamlining Social Media Content: Create templated content derived from ten patterns (four body types x three personal colors).
• - Establishing Regular Communication: Implement systematic marketing via LINE or email, recommending tailored items weekly with clickable links.

Implementation Details

• - Installation of the clothing diagnosis AI is possible with product images, categories, and SKUs supplied.
• - The starting price is 10,000 yen per month (per brand).
• - Diagnostic events can be held, starting at 50,000 yen per day, with consultations required at least one month in advance.

If you're curious about how 'suitable marketing' tailored to your unique customer and product characteristics can drive results, we invite you to explore the possibilities together with our free assessment sessions.

A Message from Our CEO

Mana Aizawa, CEO of Iqilu, reflects, "Encountering the concept of ‘suitability’ in high school helped me embrace my true self, and I wish to share this transformative experience with more people. We have continued to nurture 'suitable marketing' to bridge the worlds of brands and customers while showcasing each individual's authenticity. It would be wonderful to design those unique 'encounters' with you as well."

For inquiries, please contact us directly.