Hyundai's New Campaign Celebrates Hybrid SUVs with a French Cowboy Twist

Hyundai Brings the Best of Both Worlds to Texas

Hyundai has recently unveiled an exciting advertising campaign titled "Best of Both Worlds" to promote its expanding range of hybrid vehicles, specifically highlighting the 2025 Hyundai Santa Fe Hybrid and Tucson Hybrid. This campaign aims to illustrate how drivers can enjoy enhanced fuel efficiency without sacrificing the reliability, advanced technology, or bold design they desire. Through these hybrid models, Hyundai aspires to demonstrate that opting for a hybrid does not require compromising on performance.

The campaign features two main commercials called "Cowboy" and "Mosey." These ads showcase Jean-Luc, an unconventional cowboy originally from Paris, France, who has settled in the charming town of Paris, Texas. With his captivating cowboy persona and a lineup of Hyundai hybrids, he quickly integrates into the local community, proving the worth of these vehicles to Texas locals.

"Cowboy," featuring the Santa Fe Hybrid, is scheduled to air on June 8 during Game 2 of the NBA Finals, while "Mosey," which highlights the Tucson Hybrid, will also engage viewers with its unique storytelling.

According to Sean Gilpin, Hyundai Motor America's Chief Marketing Officer, this campaign artfully reflects the company's commitment to communities across the United States. It highlights their efforts in giving back to Paris, Texas, where an estimated $30,000 from production savings will support local schools, clearly showcasing Hyundai's dedication to local development.

Filming in Paris, Texas, allows the ads to capture real residents and local businesses, adding an authentic feel that resonates with Hyundai’s vision for local engagement. Gui Borchert, the executive creative director at INNOCEAN USA, expressed his excitement about the campaign, noting its delightful simplicity and the cultural blending it represents. With this approach, the campaign not only promotes Hyundai's hybrid models but also pays homage to classic Westerns, making it a nostalgic treat for viewers.

The campaign will encompass more than just traditional ads. It is set to reach audiences through various platforms, including broadcasts, digital media, and social media channels like TikTok and Meta. Furthermore, the influencers participating in the Trusted Voices initiative will share authentic stories that reflect the quality and features of Hyundai’s hybrid lineup, ensuring a deeper connection with consumers.

Long-form cinematic videos featuring Jean-Luc and his Hyundai hybrids will also be made available on YouTube, providing potential buyers with engaging content that showcases the models' features such as performance, safety, efficiency, and Hyundai’s acclaimed warranty.

As the demand for these hybrid models grows—with sales increasing by an impressive 44% this year alone—Hyundai shows no signs of slowing down in this segment. The automotive giant is keen to expand its hybrid offerings, with the forthcoming debut of the all-new Palisade Hybrid exhibiting their commitment to eco-friendly driving options. Additionally, the company is set to produce hybrids in the United States at the upcoming Metaplant America located in Georgia, further strengthening its investment in local economies.

In summary, Hyundai’s new advertising initiative serves as a significant step toward promoting fuel-efficient options while fostering community spirit in America. With its imaginative use of characters and locations, the campaign adeptly demonstrates how hybrid technology can genuinely deliver the best of both worlds, appealing to a diverse range of consumers. For anyone interested in the innovative future of autonomous vehicles, Hyundai’s latest hybrid models certainly present an exciting avenue worth exploring.

For more details on Hyundai's hybrid vehicle lineup, be sure to check out their official website at Hyundai USA.