#Japan #Sony #Kyoto #Adinte #AITRIOS

Adinte Unveils STB-less Signage Solution with Sony's BRAVIA

Adinte, a company specializing in retail media development and operations leveraging IoT and AI, has revealed an innovative signage solution aimed at in-store media. This solution utilizes the system expandability of Sony's professional BRAVIA displays, eliminating the necessity for external Set-Top Boxes (STBs) for content distribution.

Background and Purpose of Development

With an impressive network of 27,000 installation locations, Adinte has established the largest in-store promotion infrastructure in Japan. As the company seeks to broaden its market reach and advance the digital transformation (DX) within retail stores, it has identified and addressed key challenges associated with traditional signage implementations. These challenges include the need for space for external STBs and the associated risks of equipment malfunction.

Features and Benefits of the New System

Elimination of External STBs

By operating dedicated applications directly on the corporate BRAVIA displays, Adinte's solution allows for content distribution without the need for external STBs. This not only achieves a sleek and modern aesthetic but also reduces installation costs and minimizes the risk of hardware failures related to additional equipment.

Utilizing AI Cameras for Content Viewing Metrics

Adinte has developed a measurement feature that captures viewing data on a per-content basis by employing AI cameras that are compatible with Sony Semiconductor Solutions' cutting-edge AITRIOS™ Edge AI Sensing Platform. This empowers businesses to gain insights into which content pieces are being viewed and to what extent, enabling significant improvements in in-store media operations.

Data-driven Marketing Enhancements

By merging the viewing measurement data with Adinte's extensive retail data know-how, this solution facilitates a comprehensive visualization of the consumer journey from awareness to purchase. This approach supports the execution of retail media operations with high precision, based on actual data rather than assumptions.

Adinte’s Strengths in In-store Signage

Adinte’s competitive advantage lies in its ability to manage the entire process in-house, from equipment selection, installation specifications, and construction to the development of CMS and management systems, regular maintenance, advertisement sales, and effectiveness verification. This all-in-one service model minimizes the burden on location partners while ensuring advertisers receive a stable, high-quality platform.

Looking ahead, Adinte is committed to advancing its media quality beyond just increasing installation numbers. This will involve enhancing measurement accuracy through the integration of AI cameras, environmental data like weather and humidity, and ID-POS data to optimize content that facilitates purchases.

Conclusion

In summary, Adinte's latest signage solution utilizing Sony's BRAVIA technology represents a significant step forward for in-store media. By removing the constraints of external STBs and incorporating advanced AI technology for viewing analytics, Adinte is poised to redefine the retail media experience for both advertisers and consumers alike.

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