#Japan #Tokyo #online advertising #CPA optimization #Momentum Inc.

Tackling the Challenges of Rising CPA Costs

With rising Customer Acquisition Costs (CPA) plaguing marketers, planning an optimized strategy has never been more crucial. This upcoming webinar by Momentum Inc., in collaboration with Ilglum, Effectual, Quartet Communications, and Zigen, aims to address these pressing issues head-on.

On August 27, from 11:00 to 12:30, this online seminar will provide invaluable insights from five industry experts who will offer their unique perspectives on optimizing internet advertising efficiency without wasting a single yen of your advertising budget. This highly relevant webinar is designed for anyone feeling the strain from the persistent rise in CPA rates.

Why Attend?

In a world where the cost of acquiring new customers is constantly on the rise, many advertisers find themselves battling against unmanageable CPA hurdles. Examples of real-world challenges include:

• - Reevaluating bidding strategies yet still witnessing CPA increases.
• - Increasing advertising budgets, but seeing minimal growth in conversion rates.
• - Having reports categorized by media or strategy but lacking cohesive performance analysis.
• - Managing sporadic improvement cycles, raising concerns regarding reproducibility and verification.

As these challenges resonate with many, this seminar will shed light on practical strategies for optimizing efficiency in advertising acquisition, ensuring that each yen spent is worthwhile. Participants will walk away equipped with actionable advice that can be implemented immediately.

Featured Speakers

The webinar features a lineup of seasoned professionals:

• - Hiroyuki Iwase, Executive Officer at Ilglum, who has extensive experience supporting over 200 companies in utilizing their advertising measurement platform, Ad-evis.
• - Yosuke Watanabe, Chief Strategy Officer at Effectual, known for advising about 700 companies on web risk management.
• - Toshiyuki Imai, Vice Manager at Quartet Communications, who has garnered a reputation for reliable web advertising support operations.
• - Ryousuke Yamamoto, PM at Zigen, who previously honed his skills in corporate sales and advertising agencies.
• - Yasuhiko Takeshima, Group Leader at Momentum, who focuses on enhancing the company’s marketing and PR initiatives.

Who Should Attend?

This webinar is ideal for individuals who:

• - Have implemented basic advertising operations without a comprehensive strategy.
• - Are struggling with rising CPA rates despite previously effective techniques.
• - Have segregated performance reports that do not reflect overall outcomes.
• - Experience haphazard improvement cycles that question effectiveness.

Grab your seat today and delve into discussions around how to mitigate the influence of increasing CPA on your marketing efforts. Don’t miss this opportunity to refine your digital advertising strategy!

For more information and to register, visit: Webinar Registration.

The Organizing Companies

• - Ilglum - A pioneering marketing technology company emphasizing the importance of data and technology in enhancing marketing efforts across various enterprises. (Website: Ilglum)
• - Effectual - Experts in countering negative online reputations and offering a suite of web risk management solutions. (Website: Effectual)
• - Quartet Communications - Specializes in auction management and has robust partnerships in the advertising sector. (Website: Quartet)
• - Zigen - Focused on helping individuals navigate their life events with over 40 distinct service offerings. (Website: Zigen)
• - Momentum - Dedicated to improving the health of Japan's digital advertising landscape with innovative verification solutions. (Website: Momentum)

Join us as we turn the tide against rising CPA costs and lead the way to enhanced marketing effectiveness!