#USA #Netflix #East Hanover #CHIPS AHOY! #Stranger Things

CHIPS AHOY! Partners with Stranger Things for Unique Cookie Release

CHIPS AHOY!, the beloved chocolate chip cookie brand, is teaming up with Netflix’s iconic show Stranger Things to celebrate the release of its highly anticipated fifth season. This collaboration brings a delightful treat that combines the irresistible taste of CHIPS AHOY! cookies with the nostalgia of the 1980s, the era that serves as the backdrop for the hit series. The CHIPS AHOY! x Stranger Things Limited-Edition Cookie will be available in stores starting August 11, 2025.

In a bid to merge flavor with fandom, the cookie features a chocolatey base enriched with fudge chips and a tantalizing red strawberry-flavored filling, marking CHIPS AHOY!'s first-ever fruit-flavored filling. This filling represents the Rifts, the portals to the eerie and immersive world known as the Upside Down. The cookie will be wrapped in a special packaging that not only invokes classic 1980s design but also offers a glow-in-the-dark element to excite fans of the show.

Moreover, consumers are invited to embark on an interactive journey into the Upside Down. With each cookie pack, fans can find an on-package QR code that grants access to an augmented reality game. Starting August 11, players will hunt for hidden CHIPS AHOY! cookies throughout different game levels, with achievements leading to exciting prizes, including a limited-edition Eddie Munson-inspired guitar, and exclusive Stranger Things merchandise.

Sabrina Sierant, Senior Director at CHIPS AHOY!, expressed the significance of this collaboration, stating, “This isn’t just any product launch – it's a cultural moment that brings together two beloved brands in an exciting and captivating way.” The partnership is designed to resonate with long-time fans of both the cookies and the series, delivering an experience that celebrates the nostalgia of the 80s while making it accessible to new fans.

Stranger Things, created by the Duffer Brothers, first premiered in July 2016 and quickly soared to popularity, becoming one of Netflix’s standout original series. Its fourth season was watched by over 140.7 million viewers globally, showcasing its broad appeal. The series, rich in 80s pop culture references, is set to embrace themes of friendship, bravery, and supernatural battles as it approaches its final chapter this fall, with three episode releases scheduled across key dates.

The fifth season will be set in the fall of 1987, focusing on Hawkins as the characters confront dark forces associated with the Rifts. The upcoming events complicate their mission as they face military threats and shadowy enemies, propelling them into a climactic showdown that fans have eagerly anticipated.

Pre-orders for the CHIPS AHOY! x Stranger Things Limited-Edition Cookie are now open, allowing dedicated fans a chance to be among the first to experience this unique culinary collaboration. Early access is limited to the first 1500 entires, marking a special initiative by CHIPS AHOY! for its loyal customer base. The cookies will retail at $5.79, making it a nostalgic snack suitable for both watching the series and sharing with friends.

In addition to the limited-edition cookies, a retro pack of Original CHIPS AHOY! cookies, designed to reflect the aesthetics of the 1980s, reinforces the nostalgic theme of the launch. This dual offering aims to enhance the viewing experience, catering to fans of all ages. Whether enjoying a classic cookie or the new limited edition, fans can savor each moment while embracing the cultural phenomenon that is Stranger Things.

With the convergence of two iconic brands, CHIPS AHOY! invites fans to indulge in both the sweet taste of cookies and the thrill of overcoming challenges within the Upside Down. The release promises to be more than just a culinary experience; it encapsulates a spirit of togetherness for fans, united by their love for both cookies and the adventure that lies ahead in the final season of Stranger Things.