#Japan #Tokyo #Health Products #Japan Inner Beauty #Beauty Economy

Japan Inner Beauty Award 2025: A Celebration of Wellness and Inner Beauty

On October 2, 2025, the Japan Inner Beauty Award 2025 took place at the Shibuya Cast Space in Tokyo, Japan, organized by the Beauty Economy Newspaper Company. The event recognized exceptional products, companies, and individuals who have significantly contributed to the development of health and inner beauty. Drawing from an in-depth consumer survey involving 5,150 participants across Japan, the awards aimed to honor those making impactful strides in the area of inner beauty.

The award was especially notable as it marked its inaugural event, showcasing various talents within the industry and illustrating the emerging trends in beauty and wellness. The star-studded ceremony saw actress Marika Matsumoto awarded the Actress Award for her commitment to maintaining a holistic lifestyle that promotes inner beauty. Matsumoto's dedication to mindful eating and living was celebrated, as she embodies the principles of inner beauty through her transparent, genuine character and resilience in the face of challenges.

Key Winners

Model Award: Another highlight was awarded to model Mika, who has garnered recognition across generations for her positive mindset and focus on self-care that emphasizes nutrition and metabolism. Her active engagement in sharing her beauty routines through magazines and social media has inspired many women.

Creator Award: The Creator Award was given to Marina from the popular YouTube trio “Hera-Hera Sanjushi,” boasting a following of 1.76 million subscribers. Marina actively showcases her beauty routines and promotes inner care practices through her content. Her upcoming cosmetic brand aims to expand the definition of beauty from both inner and outer perspectives.

Winner Comments

Marika Matsumoto expressed, “My consciousness around 'inner beauty' stems from my grandmother’s way of life. She lived 40 years longer after changing her diet even when given a limited prognosis. This journey towards healthy living instilled in me the importance of aligning what I eat with who I am. I believe this award serves as a trusted guideline for people making choices about their inner beauty.”

Mika commented, “Thank you for this wonderful recognition. I will continue to convey positive energy through fashion and beauty for everyone.” Marina also shared her love for beauty, stating, “With a Level 1 cosmetic certification, I developed a 100% pure serum and promote the importance of self-care in both inner and outer beauty.”

Corporate Contributions

The night also recognized corporate achievements that significantly impacted the inner beauty market. Shiseido Japan's Inner Beauty Division took home the Grand Prize for its long-standing dedication to collagen research, aiming to integrate inner beauty into daily routines. Furthermore, Pro Lab Holdings was celebrated for its commitment to creating high-recommendation products that exemplify reliability and quality in consumer choices.

The Outstanding Contribution Award was shared between Dr. Serum’s Yoshikawa Ikki, who has focused on scientific research for skin health, and Julia Ivy’s Fukui Hitomi, who has created the new profession of brow artist, supporting women's economic independence and well-being.

Future Outlook and Conclusion

The Japan Inner Beauty Award 2025 promises to reshape the landscape of the beauty industry in Japan, integrating consumer feedback to foster a culture of wellness and trust. The event solidifies an essential message of collective growth towards health, with prominent figures in the beauty industry contributing to the narrative. The organizers expressed their hope to continue offering reliable choices for consumers, bridging the connection between companies and everyday individuals in cultivating a healthy and beauty-centric market.

The award is supported by the French Trade and Investment Agency - Business France and seeks to build a sustainable beauty culture that resonates on a global scale, driven by principles of health and fulfillment.