#Japan #AI #Skincare #Tokyo #BELLATECH

Introduction

BELLATECH, a Tokyo-based company, has officially launched its innovative skincare subscription brand, BELLATECH SKINCARE, on August 26, 2025. This launch was celebrated with a promotional event that also marked the beginning of a free trial campaign on Instagram, inviting many users to experience personalized skincare.

Personalized Skincare Powered by AI

BELLATECH SKINCARE utilizes artificial intelligence to provide a convenient solution for skin assessment from the comfort of home. Users can easily measure their skin’s condition and receive tailored skincare products delivered to their doorstep monthly. This concept breaks away from traditional skincare—which often relies on generalized products—to address individual skin issues based on real-time analysis.

The service initiated a pre-launch period on May 17, 2025, allowing users to familiarize themselves with the unique skincare approach, leading up to its official launch. As the brand asserts, it is tailored skincare that is responsive to the individual’s unique and fluctuating skin needs rather than a one-size-fits-all approach.

High-Performance Skin Scanner

At the heart of this technology is the proprietary SKIN SCANNER, equipped with four high-sensitivity sensors, enabling users to check their skin conditions within just a second. This compact device measures moisture levels, skin texture, and radiance, storing results in a dedicated app. Users can track monthly changes in their skin condition and understand how their skin responds over time.

Custom Skincare Products Based on Skin Code

Using an individual’s skin data, BELLATECH SKINCARE provides personalized skincare products based on a unique Skin Code. This subscription service offers a layered approach to skincare needs, featuring tailored cleansers, serums, and other products designed to specifically address the user's skin challenges. The brand plans to continually expand its range of products to increase personalization further.

Launch Event Highlights

During the launch event on August 26, BELLATECH President Tomohiro Kawasoe elaborated on the brand’s vision and values, emphasizing that skincare should be as unique as the individual. The event included insights from collaborators at TOA Corporation, who discussed the technical aspects and support behind BELLATECH SKINCARE. Kawasoe underscored, “Skincare is not a one-size-fits-all; it should be designed for each individual’s varied skin concerns.” He also hinted at plans to release limited models in 2026 and the intention to file for international patents.

The Necessity for Skin Dialogue

Kawasae's vision aligns with the idea that skincare requires communication with the skin's evolving state. Hideki Kato from TOA Corporation shared the challenges of creating customized products for different skin types, stating, “Understanding one’s skin is crucial for establishing a routine that promotes healthy skin. With BELLATECH SKINCARE, we offer a solution that speaks to this necessity.”

Cutting-Edge AI and Skin Data Integration

Heisuke Nishiura from TOA Corporation discussed the technology of the SKIN SCANNER, emphasizing its precision in measuring a variety of skin conditions comparable to professional devices. “The first step to achieving great skin is understanding its state,” he mentioned, spotlighting the technology behind BELLATECH SKINCARE.

Transforming the Skincare Experience with a Dedicated App

BELLATECH’s Marketing Director showcased the use of their app, which collects and retains skin data, allowing users to refer to their skincare trends easily. The app also features AI capabilities, allowing users to ask questions and receive guidance based on their specific needs.

A Dialogue on Skincare

In a special talk session at the event, dermatology expert Dr. Yuka Shibuya from Omotesando Skin Clinic discussed common patient desires for skin assessments. She highlighted, “The practicality of conducting skin analysis at home can meet a significant market demand.” The ongoing trend of proactive skin management calls for a solid foundation before undergoing intensive treatments, making effective home care essential.

Campaign Details

Starting August 26, 2025, BELLATECH SKINCARE launched a limited campaign for 200 participants to receive a two-month free trial.

• - How to Enter:

1. Follow BELLATECH’s official Instagram account (@bellatech_official) and community account.
2. Like the campaign announcement post.
3. Comment with the hashtag #bellatech detailing what skin goals you hope to achieve.

• - Experience Details:

Winners will experience a complimentary two-month trial. After using the first month’s products, participants must submit feedback through Instagram to receive the second month’s supplies for free.

• - Deadline for Entries: August 26 – September 9, 2025.
• - Winner Announcement: Participants will be contacted via Instagram DM.

Conclusion

BELLATECH SKINCARE is redefining the skincare experience by introducing a monthly subscription model that evolves with the user’s skin needs. The brand promises to deliver tailored solutions not just for immediate concerns but also foster long-term skin health. With this pioneering approach, skincare takes a significant leap forward into a personalized future.