#Japan #Tokyo #iRobot #Roomba #AutoWash

iRobot Japan Unveils the 'Every Day Clean #FloorAwesome' Campaign

iRobot Japan, headquartered in Chiyoda, Tokyo, has initiated an engaging campaign called 'Every Day Clean #FloorAwesome' to highlight the invigorating sensation of wet mopping with Roomba. Kicking off today on the brand's official Instagram and X (formerly Twitter), this campaign aims to showcase how Roomba can make everyday cleaning an impressive experience.

On August 29, iRobot released its latest flagship model, the 'Roomba Max 705 Combo Robot + AutoWash Charging Station'. This all-in-one robotic vacuum is equipped with the groundbreaking 'PowerSpin™ Roller Mop with PerfectEdge®', marking the first time such technology has been integrated into a Roomba. Thanks to its high-quality design and features, the product has seen an impressive launch, receiving a positive response both online and in physical stores since its debut.

The introduction of the new flagship model completes the full lineup of the All-New Roomba series. One of the standout features of this refreshed collection is the extensive range of models, which includes everything from entry-level versions priced in the low 30,000 yen range to fully automatic options equipped with mopping functionality. Many customers who have purchased the latest models have provided enthusiastic feedback, noting, "The floors feel so smooth" and "Walking barefoot feels entirely different!"

As autumn approaches, iRobot plans to widely promote the phrase 'Extreme Smooth Mopping' in stores and advertising, simplifying the essence of the refreshing experience brought about by Roomba's wet mopping capabilities. The campaign encourages participants to share their moments of experiencing 'Extreme Smooth Mopping' using the hashtag #FloorAwesome on Instagram and X, with a chance for their posts to be featured in commercials. Additionally, six lucky participants will win the latest 'Roomba Max 705 Combo Robot + AutoWash Charging Station'.

To celebrate the campaign, iRobot is launching three fun advertisement videos starting today, all featuring a catchy adaptation of the global hit Mexican folk song 'La Bamba' as background music, effectively conveying the refreshing sensations of a clean floor. Through this campaign, iRobot Japan hopes to spread the joy of having 'always smooth floors' across the nation.

iRobot's mission, 'Empower people to do more', continues as they deliver the perfect 'My Best Roomba' to fit consumers' lifestyles across three product categories. By providing comprehensive products and services, they strive to enrich people's lives globally, driven by a unified team spirit.

Overview of the 'Every Day Clean #FloorAwesome' Campaign

• - Application Period: September 5, 2025, 0:00 – October 31, 2025, 23:59
• - Prizes: Six participants will win the 'Roomba Max 705 Combo Robot + AutoWash Charging Station'.

How to Participate

On Instagram:
1. Follow the official iRobot Japan Instagram account (@irobot.jp).
2. Post a photo or video that embodies 'Floor Awesome' with the hashtag '#FloorAwesome' and mention @irobot.jp.

On X (formerly Twitter):
1. Follow the official iRobot X account (@iRobot_Style).
2. Quote retweet the campaign announcement with a 'Floor Awesome' photo or video accompanying your comment.

Campaign Site

https://www.irobot-jp.com/campaign/yuka_saikoh/

Advertisement Videos

'Floor Awesome Parenting Edition'

Watch Here
This video showcases families enjoying their time at home on smooth, clean floors, synchronized with upbeat music that conveys the core message: 'Keeping the floor always clean brings happiness to the entire family.'

'Floor Awesome Pet Edition'

Watch Here
Highlighting Roomba's immense popularity among pet owners, this video emphasizes how Roomba not only vacuums pet hair but also mops afterward, ensuring cleanliness from litter substrates to paw prints. Viewers will see dogs, cats, and even turtles enjoying their clean spaces happily.

'Roomba Anywhere'

Watch Here
Shot in the Miyano Mori Kindergarten in Miyagi Prefecture, this video features energetic children creating a messy environment; however, the latest 'Roomba Max 705 Combo Robot + AutoWash Charging Station' effortlessly maintains cleanliness, showcasing the trust and performance capabilities of this high-tech vacuum.

About iRobot Corporation

iRobot is a globally recognized company offering home robotic solutions. With a vision to co-create rich lifestyles supported by considerate, reliable technology and home innovations, iRobot designs and manufactures robots that are friendly to users. Since launching the Roomba® robotic vacuum in 2002, iRobot has established the robotic vacuum market, with over 50 million units sold worldwide. Their product portfolio features unique technology in cleaning, mapping, and navigation, contributing to the development of an ecosystem of robots and smart home devices, making home maintenance easier and promoting a hygienic and healthy living environment.
www.irobot.com