Wahlburgers Set to Expand Across the Nation with New Locations in 2026

Wahlburgers Expands Nationally in 2026

Wahlburgers, the renowned burger brand created by brothers Mark, Donnie, and Chef Paul Wahlberg, is poised for exciting growth across the United States in 2026. With a focus on high-traffic locations and strategic partnerships, the brand aims to bring its signature menu and warm hospitality to even more guests.

CEO Randy Sharpe expressed enthusiasm about this year's growth, highlighting the brand's strong performance year-over-year. "This will be an exciting year of growth for Wahlburgers as we continue to deliver strong year-over-year performance," he stated. The strategy includes venturing into new markets and diversifying offerings through tailored experiences and unique touchpoints, making Wahlburgers a brand to watch in the food industry.

Innovative Off-Premise Formats

To further enhance customer accessibility, Wahlburgers has rolled out a novel off-premise dining format through a collaboration with Adaptiv Provisions. This initiative features Wahlburgers trailers positioned outside select Home Depot locations, which debuted in late 2025. Currently, there are three operating locations in Florida—Rockledge, Stuart, and Vero Beach—and plans for further expansion are already in motion for 2026. Customers can enjoy fan-favorite menu items such as the Our Burger, Smashburger, BBQ Road Burger, and Crispy Chicken Ranch, along with house-made shakes and breakfast options before or after a visit to Home Depot.

Growth in Airports

In addition to partnerships in retail, Wahlburgers aims to expand its airport presence significantly. February 2026 will see the brand establish a new location at the Sarasota-Bradenton International Airport (SRQ) in Concourse B. This opening adds to the growing footprint of Wahlburgers in airports, complementing existing locations in major hubs like Boston Logan International Airport, Toronto Pearson International Airport, and Detroit Metropolitan Airport. This airport strategy aligns with the brand’s long-term expansion goals, allowing them to capture a diverse clientele on the go.

Partnerships and New Concepts

Wahlburgers is also teaming up with Bass Pro Shops, with openings set for this year in Irvine, California, and Sayreville, New Jersey. These high-traffic, destination-style retail locations will offer guests a unique dining experience. Furthermore, the brand is set to establish a new location in Memphis within the iconic Big Cypress Lodge, adding to an array of dining concepts—including The Lookout at the Pyramid, The Fishbowl, and banquet services—reflecting the brand's commitment to diversification and customer engagement.

Menu Innovations

Alongside its ambitious growth plans, Wahlburgers continuously innovates its menu by introducing dynamic, limited-time offerings that reflect current trends and customer feedback. The brand's flavor-forward lineup includes bold smash-style burgers, stacked sandwiches, and craveable starters, designed to entice repeat visits. Sharpe emphasized, "At Wahlburgers, we're always pushing flavor forward while staying rooted in what our guests crave."

With indulgent desserts and shareable appetizers, the updated menu aims to create an exciting experience for diners looking for variety and quality.

Looking Ahead

As 2026 unfolds, Wahlburgers is gearing up for an impactful year filled with strategic growth opportunities. Whether entering new markets, expanding airport locations, or fostering innovative collaborations, the brand's focus remains on delivering great food, exceptional service, and value—a winning combination in today’s competitive market. The vision is crystal clear, and with a commitment to community engagement through initiatives like The Mark Wahlberg Youth Foundation, Wahlburgers is eager to give back to the communities it serves.

For additional updates and menu offerings, patrons are encouraged to visit Wahlburgers.com.