Stic Welcomes Sarah Zurell as Chief Marketing Officer for Nationwide Growth Strategy

Stic Appoints Sarah Zurell as Chief Marketing Officer

Stic, a prominent player in the out-of-home advertising sector, has announced the strategic appointment of Sarah Zurell as its new Chief Marketing Officer. Her primary mission will be to enhance the company’s brand recognition and expedite its national expansion. This comes at a crucial time as Stic aims to solidify its connections with advertisers, agencies, and the driving community.

Sarah brings to Stic a rich tapestry of experience with over 15 years in brand development and marketing strategy. Prior to this role, she served as the Chief Marketing Officer at Chinese Laundry, where she successfully rejuvenated a legacy brand, aligning it with contemporary cultural trends and garnering attention from global celebrities such as Taylor Swift and Shakira. Under her leadership, the brand not only regained its swagger but also attracted a lucrative buyout by a private equity firm.

Zurell’s earlier venture into entrepreneurship as a co-founder of Pavemint, a platform designed for digital parking solutions, allowed her to explore marketplace dynamics and enhance contextually aware mobility solutions. Pavemint serves as a robust foundation for her current role at Stic, which operates at the intersection of data analytics, physical visibility, and real-world mobility.

"Sarah joins Stic at a pivotal moment," remarked Adam Cohen, the CEO of Stic. "Her unique blend of creativity, operational skills, and commercial acumen will play a vital role in our expansion strategy. We are looking forward to seeing how her leadership will enhance our partnerships and brand narrative within the community."

In her capacity as CMO, Zurell plans to focus on creating hyper-local engagement and delivering compelling brand stories while fostering scalable partnerships. This strategy is designed to not only deliver quantifiable performance for brands but also create significant economic impacts for drivers who leverage Stic's platform.

Zurell stated, "Stic represents the future of out-of-home advertising — it’s measurable, human, and rooted in community principles. As brands look to shift away from oversaturated digital marketing channels, Stic provides a route to authentic visibility while simultaneously offering drivers a way to earn passive income."

Her appointment follows Stic’s recent $10 million funding round, elevating the company’s valuation to an impressive $200 million. This funding phase marks a significant growth opportunity as Stic broadens its footprint across North America. As they transition from a startup with early traction to a full-fledged growth-stage brand, Zurell’s expertise in brand leadership and marketing strategies will undoubtedly assist in developing a robust infrastructure and long-term market presence.

For further details about Stic and its initiatives, visit drivestic.com. Zurell's strategic vision and extensive background position her perfectly to lead Stic into its next chapter, ensuring it remains at the forefront of the advertising technology landscape in North America.

About Stic

Stic is a venture capital-backed advertising technology startup, focused on revolutionizing outdoor advertising. By transforming ordinary vehicles into mobile media platforms via tech-enabled stickers — enabling drivers to earn income through their day-to-day activities — Stic is redefining the relationship between brands and consumers. Founded in 2023, the company’s innovative approach allows for measurable advertising experiences that connect brands directly with real-world consumers, effectively merging mobility with marketing.