#USA #New York #loyalty program #Fasten #Dealer Calculator

Fasten Introduces the Dealer Calculator to Boost Customer Loyalty in Automotive Dealerships

Fasten, a leading provider in driver rewards and loyalty solutions for car dealerships, recently announced the release of its innovative Dealer Calculator. This new tool is designed to assist partner dealerships in effectively showcasing the long-term benefits and cost savings their respective customers can obtain by purchasing cars through their establishments. By integrating the unique offers of the Fasten Rewards program, the Dealer Calculator enables customers to make informed purchasing decisions while building long-term relationships with the dealerships.

Understanding the Dealer Calculator

The Dealer Calculator takes into account the total cost of ownership, which encompasses various essential factors including maintenance, depreciation, and finance and insurance costs. It also incorporates the rewards benefits associated with the Fasten Rewards program. Specifically, drivers earn 3x points at partner dealerships and 2x points on any automotive expenditures, such as loans or lease payments. This way, dealerships can visually underscore the potential savings for customers who consistently utilize their services.

Jacob Zachs, the founder and CEO of Fasten, highlighted the value this tool brings not only to car owners but also to dealerships. "Drivers can gain a clear, upfront understanding of how they will save money over time by choosing to remain loyal to their dealership," Zachs stated. This sentiment reflects Fasten’s broader mission: enhancing loyalty for both drivers and dealers alike.

Winning Strategies for Car Dealerships

In today's fiercely competitive automotive market, dealerships are perpetually searching for fresh strategies to bolster customer loyalty and increase repeat visits. The Fasten Rewards Visa Card, coupled with the Dealer Calculator, emerges as a compelling solution. This combination not only incentivizes customers for vehicle purchases but also encourages repeat business for maintenance services as well. Transparency is key; the Dealer Calculator provides customers with a clearer view of ownership costs while allowing dealers to cultivate trust and establish enduring relationships with their clientele.

Sean Hopper, the Head of Business Development at Fasten, elaborated on the critical need for dealerships to underscore customer loyalty amid the prevailing market competition. He asserted, "It's paramount to comprehend loyalty and retention in order to drive car sales and enhance profitability. Emphasizing the benefits of customer rewards can significantly give dealerships a competitive edge, enabling them to generate higher gross income and foster lasting customer loyalty."

The Fasten Rewards Visa Card

Fasten launched the Fasten Rewards Visa Card in April 2025, which provides drivers with an effective way to earn rewards on everyday automotive-related expenses. The card can be used for various costs ranging from maintenance, fuel purchases, auto loans, to lease agreements. Furthermore, dealerships can present this card to new and existing customers as an additional incentive to reinforce customer loyalty. Rewards can be earned and redeemed directly with participating dealerships, making it a win-win situation for all parties involved. This feature allows customers to apply their rewards towards multiple services, including maintenance, equipment purchases, trade-ins, and statement credits.

With the Dealer Calculator now available to all Fasten partner dealerships, there is an exciting prospect for improving customer experiences and enhancing dealership profitability. Interested drivers can easily apply for the Fasten Rewards Card through the dedicated link on Fasten's website. For more detailed information about the Dealer Calculator and how it can stimulate business growth, visit Fasten's website.

About Fasten

Fasten is a pioneering financial technology company committed to making car ownership more rewarding. The flagship product, the Fasten Rewards Visa Card, provides an exceptional value proposition for consumers and dealerships alike, making car payment processes manageable while promoting customer loyalty and engagement in the automotive sector. With this innovative approach, Fasten is setting a new standard for customer loyalty in the auto industry.