Exciting New Addition to Hattendo's Menu
Hattendo, a well-known name in the world of Japanese confections, is ready to excite taste buds with their latest offering: the
Salted Butter Sandwich with Ham and Mayo. This delicious item will officially be launched on
February 1, 2026, across four stores in Tokyo, namely
Ekiuto Shinagawa,
JR Ikebukuro,
Echika Fit Nagatacho, and
JR Ebisu. With a unique frying and baking technique, Hattendo has crafted a sandwich that is unlike anything else on the market.
A Unique Culinary Experience
The Salted Butter Sandwich with Ham and Mayo was previously introduced as a limited item at Hattendo's Hiroshima stores last year. It quickly garnered attention on social media platforms, with customers expressing their desire for its availability in Tokyo. The response has been overwhelmingly positive, leading to the decision to expand this savory sandwich into the capital.
What sets this sandwich apart? It features an intricately designed salted butter dough that undergoes a special
frying and baking procedure, resulting in a thick and satisfying texture that perfectly complements the carefully selected ingredients. The sandwich includes a lean, low-fat ham paired with mayonnaise, creating a delightful flavor balance that promises to be both filling and enjoyable. It's perfect for breakfast, lunch, or as a snack, and has been well-received as a travel companion or a delightful treat to share.
The Taste That Captivates
Unlike Hattendo’s famous
cream buns, which are known for their light and melting texture, the Salted Butter Sandwich explores a new savory genre. Customers can experience the direct taste of saltiness paired with butter flavors that work harmoniously together. The unique preparation process enhances the overall eating experience, making it both delightful to the palate and satisfying to the appetite.
Each sandwich is priced at
320 yen (tax included), making it an affordable yet gourmet choice for those looking to indulge in something special.
How to Enjoy Your Sandwich
The Salted Butter Sandwich can be enjoyed straight out of the package, but there’s a recommended way to elevate its taste even further. For a transformed experience, try heating the sandwich, placing the bottom side up in a toaster oven or microwave. This method enhances the sandwich's texture and allows the flavors to meld in a new way, giving you a juicy and crispy bite.
About Hattendo
Founded in
1933 in Mihara, Hiroshima, Hattendo has a rich history that began with traditional Japanese sweets. Over the years, they have evolved and diversified their offerings from wagashi (Japanese sweets) to Western-style pastries and breads. Today, they continue to innovate with various products, including their signature chilled cream buns. Hattendo remains dedicated to bringing quality treats to customers nationwide.
For more information on Hattendo and to stay updated on their latest offerings, visit their official website at
Hattendo Official or follow them on
Twitter and
Instagram.
Conclusion
The Salted Butter Sandwich with Ham and Mayo is set to make a notable entrance into the Tokyo food scene. If you are in the area or planning a visit, make sure to grab one of these delightful sandwiches when they hit the storefronts on
February 1, 2026. Embrace a new flavor experience from Hattendo, where tradition meets innovation in every bite.