#Japan #Tokyo #Kairos3 #JTEKT #Cross-Sales

JTEKT's Implementation of Kairos3

JTEKT Corporation, headquartered in Kariya, Aichi Prefecture, has made significant strides in enhancing its business operations by implementing Kairos3, a comprehensive Marketing Automation (MA) and Sales Force Automation (SFA) integrated tool developed by Kairos Marketing. The introduction of this innovative tool was officially announced on September 17th. As JTEKT embarked on a medium-term management plan, it aimed to initiate cross-selling activities among its group companies. However, at the outset, the company faced critical challenges in managing sales meetings, primarily relying on Excel spreadsheets. The issues included:

• - Inconsistencies in company name representations, leading to data aggregation errors.
• - Inability to monitor activity status in real-time, resulting in delayed customer responses.

Given these obstacles, the adoption of a robust SFA tool for managing cross-sale negotiations became essential. After considering its prior successes in other divisions and conducting extensive demonstrations, JTEKT chose to implement Kairos3.

Achievements of Using Kairos3

The adoption of Kairos3 has led to the refinement of JTEKT's sales processes related to cross-sales. Over the past four years, the tool has successfully facilitated the generation of 1,200 sales meetings and converted 240 of those into orders. The visibility into the progress of negotiations has markedly improved data accuracy, reducing the likelihood of any transfer issues among group companies. Furthermore, cross-sale activities have evolved into a standardized practice throughout the organization.

About Kairos3

Kairos3 is a user-friendly MA and SFA integrated tool designed to provide insights into potential next steps based on data. It encompasses all stages from prospect acquisition and management to the tracking of sales progress and closing deals. By aggregating marketing and sales data, it enhances the execution of cross-departmental initiatives. Kairos3 is uniquely crafted to enable user-friendly data interaction without the need for advanced technical knowledge, thus facilitating data-driven decision-making that ultimately leads to increased revenues for companies.

More information about Kairos3 can be found here.

About Kairos Marketing

With the mission of making marketing more accessible, Kairos Marketing develops and provides the Kairos3 tool while operating a media platform, 'MakeFree', which helps organizations understand effective marketing and sales execution methods. The company is dedicated to fostering the advancement of 'Manufacturing Power Japan' by enabling all types of businesses and organizations to engage in sales activities driven by marketing.

• - Location: 2-34-17 Jingumae, Shibuya-ku, Tokyo 17F, Sumitomo Real Estate Harajuku Building
• - Founder: Daisuke Sasou
• - Established: September 2012
• - Website: Kairos Marketing