TCL Unveils Groundbreaking Display Technology and Brand Vision at CES 2025 Show

TCL Showcases Innovative Display Technology at CES 2025

TCL, a major player in the global tech industry, celebrated its 31st consecutive year at the Consumer Electronics Show (CES) 2025 in Las Vegas. With an expansive exhibition area that spans 2,342 square meters, TCL is more than just a participant; it is a leading brand, having achieved recognition as the second largest in global TV shipments and in North America’s retail sales by the end of the third quarter in 2024. This year's exhibition marks yet another milestone for the brand, which continues to earn consumer admiration across various markets.

Upon entering the exhibition space, attendees are greeted by a stunning installation: a giant robot fashioned entirely from TCL televisions. This impressive spectacle not only captures the imagination but also symbolizes TCL's dedication to technological excellence. Central to their showcase is the world's largest QD-Mini LED TV—the 115-inch QM891G. Accompanied by the Q85 Soundbar, it's heralded as an exceptional audio-visual pairing that offers an immersive viewing experience.

Beyond its display technologies, TCL introduced several groundbreaking products that redefine user interaction with technology. The TCL NXTPAPER 11 Plus Tablet debuts their advanced NXTPAPER 4.0 technology, a next-gen full-color electronic paper display, with ambitions to extend its application to mobile phones in the future. Furthermore, TCL announced the launch of TCL Ai Me—the first modular AI companion robot, designed with a captivating lifelike appearance and the innovative feature of a removable capsule base that fuses companionship with smart functionality.

In terms of home appliances, TCL is setting new standards for comfort and convenience. The FreshIN 3.0 Air Conditioner integrates a liftable Fresh Air Inlet and smart voice control, embodying modern technological advances. Additionally, the FREE BUILT-IN Refrigerator captivates guests with its stylish design and advanced food preservation capabilities. Lastly, the P680 Washer-Dryer Set offers stackable functions that prioritize fabric care with anti-wrinkle technology.

TCL CSOT, the brand's specialized display technology sector, is not to be overlooked. Highlighting their creative prowess, TCL CSOT revealed the world’s first mass-produced 4K IJP OLED Professional Display. They also introduced refined smart cockpit solutions for automotive applications, including the Brightest Micro LED Panoramic HUD and a remarkable curved wood-infused display.

Sustainability is at the heart of TCL's mission, demonstrated by its dedicated spaces, TCLArt and TCLGreen, which spotlight the brand’s ethos of technology intertwining with humane values. The TCLArt zone enlivens creativity through its “Light and Shadow” installation, where optimized A300 Series TVs showcase iconic artwork while enabling AI-powered art generation. In contrast, the TCLGreen zone exemplifies environmental stewardship, featuring a standout sculpture made from more than 1,000 repurposed circuit boards, spotlighting TCL's sustainability initiatives.

TCL’s strides towards a greener future are mirrored in their commendable score of 39 points in SP Global’s Corporate Sustainability Assessment, reflecting a notable 29% rise in their position within the industry.

In the tech innovation section, RayNeo unveiled the RayNeo X3 Pro Smart Glasses, a significant entry into the augmented reality (AR) market. These glasses come with embedded computing capabilities, reducing the need for external gadgets and enhancing usability.

As TCL embraces the philosophy of “Inspire Greatness,” its dedication to enhancing everyday life through innovation remains evident, empowering consumers worldwide with cutting-edge technologies designed for modern living.