#Japan #Tokyo #AI Services #AEO #Speee

Speee Unveils AEO Services

Speee, based in Minato, Tokyo, has officially launched its AI Engine Optimization (AEO) service. This innovative offering aims to enhance the likelihood of product and service recommendations from interactive AI agents like ChatGPT and Gemini, reflecting a significant shift in consumer behavior. With AI agents becoming increasingly prevalent, the traditional model of consumer searching and comparing products is giving way to a new paradigm where consumers consult AI for recommendations, which can lead to purchasing decisions.

The Importance of AEO in Today's Market

The rise of AI agents has transformed how consumers make purchasing decisions, moving from a self-driven search model to one where they rely on AI for suggestions. This trend emphasizes the critical need for businesses to implement AEO strategies as we transition to next-gen marketing. There may be variations in terminology, such as GEO in the US and LLMO in Japan, but Speee has chosen to adopt the term AEO to encapsulate the full scope and significance of its service.

Speee's AEO Approach: A Safe Investment for Solid Results

A Risk-Aware, Gradual Methodology
Adhering to the vision of developing businesses, Speee has successfully diversified its operations since its inception and is well-positioned to utilize its expertise to propel its clients’ steady growth. The AEO service focuses on minimizing risk by avoiding significant upfront investments during uncertain times. Instead, the strategy revolves around maintaining existing revenues through SEO, UX improvements, and advertising while gradually establishing an AEO foundation.

Three Key Points for Business Growth
1. Maintaining Existing Revenue: Ensure SEO and advertising effectiveness while preparing for AEO.
2. Gradual Investment: Adopt a tactical approach to minimize risk rather than taking substantial risks on large-scale investments.
3. Data-Driven Improvements: Employ continuous optimization strategies based on effectiveness evaluations.

Features of Speee's AEO Service

1. AEO Recommendation Measurement and Reporting:
The monitoring indicators for AEO can be categorized into two primary types. Based on the latest research and case studies, Speee sets optimal monitoring indicators while gathering data and providing insightful reports.
- AI Visibility Score: Indicates how readily a business can be recommended by AI, taking into account structured data implementation, alignment between SEO queries and AI search queries, and accuracy in feature extraction.
- AEO Impact Score: Demonstrates the degree to which AI is actually recommending a business and the resulting conversion volume.

2. Insights on Latest AI Trends:
- Analyzing trends based on industry-leading client data.
- Updates on new AI product releases and features.
- Sharing success stories across different sectors.

3. Customized Strategic Planning:
- Investment plans tailored to industry, company size, and characteristics.
- ROI-focused strategic roadmaps.
- Timelines designed to minimize risk.

4. Implementation Support and Effectiveness Verification:
- Proposing specific actions and providing implementation assistance.
- Continuous effectiveness measurement and improvement proposals.
- Monthly performance reports and strategic adjustments.

An Expert Team Dedicated to AI

AI Research & Innovation Center
Speee established its AI Research & Innovation Center to drive all-encompassing innovation aimed at enhancing value for the company, clients, and society. This hands-on organization focuses on theoretical research, methodology development, and extensive real-world experimentation.

The Chief Strategy & Innovation Officer, Yosuke Watanabe, specializes in marketing transformations driven by AI. His two-decade experience spans marketing science, data science, and AI, and he has led initiatives that integrate algorithm analysis and large-scale experiments within SEO. Watanabe is currently championing next-generation strategic designs for the AI agent era, emphasizing shifts in user behavior and platform evolution.

Meanwhile, the Chief AI Officer, Kazuhisa Wada, who previously worked with leading firms like IBM and Amazon, now spearheads the development of AI research and technology management for Speee's marketing DX domain. His extensive background also includes optimizing supply chains through data-driven approaches and architecture consulting.

Information Dissemination on AI and AEO

Speee regularly shares insights on AI and AEO through various initiatives, including:
1. Marketing Transformations in the AI Era:
A packed seminar at Marketing Week 2025 in Tokyo, highly rated by participants.
2. Google’s Latest AI Search:
A concise educational seminar on Google’s AI search innovations.

About Speee

Founded in November 2007, Speee operates under the corporate mission of "Decoding. Drawing the future closer." The company focuses on driving digital transformations through data-driven business development across multiple sectors, including legacy industry DX, consulting, and financial services.