How to Create Impactful Landing Pages Driven by Research and Experience

In December 2025, Tokyo System Development unveiled its innovative service focused on data-driven landing pages (LPs), a game changer in the realm of online marketing. This service stands out by implementing quantitative research tailored to each project, allowing for the creation of LPs that are grounded in real insights.

Bridging Data and Experience

This new approach integrates the extensive experience gained from past projects with data-driven insights, resulting in a strong foundation for compelling messaging. By leveraging quantitative research, the service provides a one-stop solution for businesses looking for an effective LP design that resonates with their target audience. This is particularly beneficial for complex industries such as B2B, medical, and niche consumer products, where decision-making is multifaceted.

Enhanced Communication and Reporting

In addition to delivering the LP itself, clients receive comprehensive analysis reports and systems to bolster the productivity of communication between the client and the development team. This ensures that insights gained are effectively reflected in the LP, maximizing its impact and fostering a deeper understanding of consumer behavior.

The service aims to democratize access to data-driven LP creation, making it available to a wider array of businesses at a price point between 590,000 and 990,000 yen. Previous market offerings typically ranged over 1.8 million yen, thus positioning Tokyo System Development’s service as a cost-effective solution worthy of consideration.

Distinction from Traditional LP Creation

Traditional LP development heavily relies on the production company’s prior experiences and case studies, often neglecting data until the post-launch analysis phase. This can lead to a reliance on general industry benchmarks rather than specific insights gleaned from actual consumer feedback. Tokyo System Development's methodology, however, conducts market research involving approximately 400 participants before development to quantify customer voices and strategically inform LP structure.

The deliverables are not limited to the LP itself; they also include the research data, reports, customer survey results, and analytical files. This ensures that clients can independently explore and leverage data, facilitating ongoing improvement even after LP completion.

Background of the Development

The philosophy behind this service is encapsulated in their mantra: “the dual wheels of data and experience.” They believe that incorporating objective data analysis into the rich experiences of both clients and production teams is the key to uncovering valuable product attributes and delivering meaningful marketing messages.

Three core values drive this service:

1. Elimination of Information Asymmetry: Establish a cooperative framework where clients and production companies share knowledge effectively.
2. Assurance of Verifiability: Enhance the clarity behind decision-making, enabling results verification.
3. Cultivation of Data Use Practices: Foster an environment where data informs business decisions routinely.

By addressing these aspects, the service empowers clients to tackle the often murky questions surrounding LP structure and messaging priority, forging organic connections between business objectives and consumer engagement.

Supporting the Entire PDCA Cycle

Tokyo System Development’s service does not view LP creation as a one-off task; rather, it’s part of an ongoing cycle of continuous improvement. The LP development service is integrated with the PDCA (Plan-Do-Check-Act) cycle, allowing businesses to evolve their marketing strategies dynamically.

- PLAN: Conduct online research and analysis to gather valuable insights.
- DO: Integrate research findings into LP development, ensuring alignment with client business experience.
- CHECK & ACTION: Monitor real-time feedback from customer surveys to ascertain the effectiveness of the LP, iterating improvements based on identified needs.

Clients are empowered to implement optimizations independently, utilizing the survey data to refine their strategies effectively. This iterative process is vital for maximizing the value derived from the LP.

Overview of the Data-Driven LP Service

The entire project typically progresses from initial discussions to completion within 8 to 13 weeks, following a structured workflow:
1. Phase 1: Initial consultations and requirement definitions, followed by research execution (3-4 weeks).
2. Phase 2: Data analysis and LP production (5-9 weeks).

Three service tiers are offered, differing primarily by content volume and SEO strategy options:

- Simple Course: 590,000 yen - 5 blocks, no SEO.
- Standard Course: 790,000 yen - 7 blocks, with SEO included.
- Premium Course: 990,000 yen - 10 blocks, including SEO and LLMO strategies.

Unique Deliverables of the Service

A defining feature of this service is its deliverables, which include easily analyzable project data and a comprehensive research report summarizing key findings and actionable recommendations. The analysis file is structured in Excel, facilitating user-friendly cross-analysis across various demographic and situational parameters.

Clients can request samples of these analytical files and reports for review via the provided link.

Evaluation Services

To assist clients further, an LP type diagnostic service is available, helping businesses identify the most suitable LP formats based on targeted questions.

The aim is to enhance understanding of data-driven LP creation and its benefits, providing insight into the optimal strategies for engaging consumers effectively.

For further information or inquiries about the service, please feel free to reach out via the contact links provided.