Tofu Dessert Bar
2026-01-13 05:10:23

Seven-Eleven Japan Launches New Tofu Dessert Bar Inspired by Café Latte

Seven-Eleven Japan Unveils New Tofu Dessert Bar



Starting January 20, 2024, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, will introduce the "Seven Premium Tofu Dessert Bar Café Latte". This product is part of the popular high-protein, low-sugar tofu dessert series and will be available in Seven-Eleven stores across the country. Utilizing coffee beans from Seven Café, this offering combines health with indulgence, appealing to those looking for a sweet treat that won't compromise their dietary goals.

Alongside the new tofu dessert bar, the Seven Café series is launching an upgraded version of its classic café latte. With the addition of a "Creamy" button, customers can now choose their milk quantity, enhancing the richness of the drink. Both products embody the essence of Seven Café's quality while catering to a growing demand for flavorful yet healthy options.

A Delicious Blend of Health and Indulgence


The "Seven Premium Tofu Dessert Bar Café Latte" is designed to deliver the pleasure of eating a café latte in a convenient bar form. With a silky texture and rich flavor profile, it showcases the blending expertise developed by Seven-Eleven over the years. Priced at a mere 192.24 yen, it promises to be a delicious yet guilt-free dessert choice that fits seamlessly into modern lifestyles.

The introduction of this new flavor was motivated by the increasing consumer focus on healthy eating, particularly the continuous trend toward high-protein foods. The café latte flavor not only aligns with this trend but also meets the dual demand for taste and health. Each bar contains approximately 5.2g of protein and just 10.0g of sugar, offering a health-conscious option without sacrificing dessert satisfaction.

Enhanced Milk Options for Café Latte Lovers


In addition to the new tofu dessert, the classic "Seven Café Café Latte" has been revitalized with the launch of the "Creamy" button option. This enhancement addresses customer requests for a richer milk experience, allowing them to enjoy a luscious café latte tailored to their preferences.

Available in both hot and iced variations, this enhanced drink uses premium "Rich Milk" from Hokkaido, combined with cream and buttermilk to elevate the natural taste. The sweetness and aroma of the milk have been increased by nearly 40% and 20%, respectively, making it an ideal comfort drink for colder months.

A Commitment to Quality and Sustainability


Seven-Eleven Japan prides itself on sourcing 100% of its coffee beans from reputable origins, including Tanzania, Colombia, Guatemala, and Brazil. The blend consists of four different roasting levels — medium, medium-dark, dark, and extra-dark — resulting in a depth of flavor that fans of Seven Café will appreciate.

Alongside this new product launch, Seven-Eleven Japan continues its commitment to supporting coffee-growing communities by providing aid in various forms, including educational resources in Guatemala and water-efficient production equipment in Colombia.

The new tofu dessert bar, priced at 178 yen (192.24 yen including tax), will be available initially in metropolitan areas before rolling out to other regions across Japan between January 20 and February 3, 2024. The rich flavors and nutritious benefits of these two café-inspired products are designed to resonate with consumers seeking indulgence without sacrificing their health-conscious values.

As a blend of flavors and nutrition, the "Seven Premium Tofu Dessert Bar Café Latte" and the newly upgraded "Seven Café Café Latte" promise a cozy escape from the winter chill. Both items offer a unique blend of wellness and flavor, catering to the evolving preferences of today’s busy individuals. Whether you choose the creamy version of your café latte or the innovative tofu dessert bar, Seven-Eleven Japan invites you to savor a moment of indulgence while staying true to your health goals.


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Topics Consumer Products & Retail)

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