Jeep® Brand Secures Title as Most Patriotic Brand in America for 24 Consecutive Years

Jeep® Brand Secures Title as America's Most Patriotic Brand

Jeep® has once again taken the top honor as America's most patriotic brand, achieving this remarkable feat for the 24th consecutive year. This accolade was awarded through the annual Brand Keys Most Patriotic Brands survey, which recognized the iconic SUV manufacturer as the leading brand emblematic of patriotism in the United States for 2025.

The survey, which interviewed over 7,460 consumers between the ages of 18 and 65, assessed a staggering 1,381 brands across various categories. Jeep® emerged victorious because it resonates deeply with consumers, reflecting ideals tied to freedom, military heritage, and individualism that speak to the essence of the American spirit. Bob Broderdorf, the CEO of the Jeep brand, emphasized this emotional connection, stating that owning or driving a Jeep instills a profound sense of pride among its drivers.

The Jeep brand's legacy dates back to its inception in World War II, where it quickly became synonymous with adventure and ruggedness. Its vehicles are known for delivering thrilling open-air experiences, adventure, and unmatched capability, making them a favorite among enthusiasts and everyday drivers alike.

Robert Passikoff, president and founder of Brand Keys, highlighted how Jeep effortlessly connects the ideas of patriotism with the adventurous lifestyle it promotes. He believes that the brand serves as an emotional proxy for national pride, particularly during these times when trust in traditional institutions is wavering.

To celebrate this achievement, Jeep not only creates vehicles that standout but also embodies the values that resonate with the American public. The connection that Jeep fosters with its customers goes beyond mere transactions; it represents a cultural identity that many hold dear.

In addition to being recognized as the most patriotic brand, Jeep has a longstanding partnership with the United Service Organizations (USO), supporting military members and their families for over 17 years. This collaboration speaks volumes about Jeep's commitment to honoring those who serve the nation. Furthermore, the brand supports a military incentive program, aiding eligible military personnel with financial assistance when purchasing selected Jeep vehicles.

Among its offerings, Jeep continues to innovate and expand its lineup, which includes models like the Wrangler, Grand Cherokee, and introduces its first all-electric vehicle, the Jeep Wagoneer S in the U.S. With a strong focus on delivering not just powerful performance but also advanced technology, Jeep maintains its position at the forefront of the SUV market.

The excitement surrounding Jeep's dominance in the patriotic branding space is palpable, and as consumers await the full list of 50 Most Patriotic Brands, which is set to be released on June 9, 2025, Jeep remains a beacon of American pride and innovation.

As the brand pledges to uphold its values, customers can continue to expect vehicles that not only offer incredible adventures but also reflect the spirit of freedom that Jeep embodies. Those interested in Jeep's offerings, merchandise, and news can follow them through various social media platforms, including Facebook, Instagram, and Twitter. Jeep is more than a vehicle brand; it’s a cultural symbol that resonates with the essence of America’s core values.