Revival of the Ginza Kimuraya x Signature Shops Collaboration Bread

Ginza Kimuraya x Renowned Local Shops Collaboration Bread Returns

Matsuya Ginza is celebrating a significant milestone: the 100th anniversary of its opening. To mark this occasion, they are reviving the extremely popular 'Ginza Bread Project' from 2021 and 2022. From April 29 to May 6, this exciting event will feature exclusive collaborations with Ginza's finest dining establishments, resulting in the creation of the unique 'Ginza Connection Bread'. This delightful bread will be available only for eight days.

The primary component of this collaboration is the sake-infused bread made by the historic Ginza Kimuraya, a gem that has been around since 1869. Their fluffy, subtly sweet bread sets the foundation for a series of mouthwatering creations, showcasing the essence of Ginza and its culinary excellence. Here’s what you can expect:

1. GINZA YOSHIZAWA Grilled Beef with Egg Yolk Sauce Bread - 1,296 JPY

Available: April 29 - May 2
Starting as a meat shop in 1924, Ginza Yoshizawa now serves a holistic meat culinary experience. This collaboration features tender black Wagyu grilled beef nestled between the bread and complemented with a special egg yolk sauce. The sweet and savory flavors of the grilled meat paired with the creaminess of egg yolk create a delectable treat that will leave you wanting more.

2. RENGOTEI Napolitan Bread - 972 JPY

Available: April 29 - May 6
Since its establishment in 1895, Rengotei has been celebrated for its exquisite Western-style cuisine. This offering includes a classic Napolitan that has been meticulously crafted to enhance its flavor, ensuring it pairs beautifully with the soft bread.

3. MIKASA KAIKAN 100th Anniversary Truffle Fried Chicken Bread - 1,026 JPY

Available: April 29 - May 6
Mikasa Kaikan, also celebrating its centenary, offers a signature fried chicken recipe that has delighted diners for generations. In this special collaboration, freshly fried chicken marinated to perfection is combined with a rich tartar sauce and topped with truffle slices. Each bite is an indulgent experience, evoking a sense of luxury and flavor.

4. GINZA ASTER Shrimp Chili Mayo Bread - 1,242 JPY

First collaboration
With a centenary on the horizon, Ginza Aster introduces its signature shrimp chili mayo. Crispy fried shrimp enveloped in a tangy chili mayo sauce is accompanied by a creamy pumpkin paste—a surprising yet harmonious addition that brings the elements together for a unified taste. A sprig of fresh mint adds the final refreshing touch.

5. OJI SALMON Smoked Salmon and Avocado Bread - 1,188 JPY

First collaboration
Oji Salmon, recognized for pioneering authentic smoked salmon in Japan, presents a delectable pairing of Norwegian smoked salmon and classic avocado. Enhanced by a hint of grain mustard, this collaboration results in a crowd-pleasing flavor that is both vibrant and satisfying.

6. GINZA WEST Pistachio Butter Cream Bread - 972 JPY

Established in 1947, Ginza West brings a sweet twist to this collaboration with its famous butter cream mixed with pistachio. When you take a bite, the delightful pistachio ganache oozes out, providing a rich, aromatic experience.

7. GINZA KIMURAYA Sweet Bean Butter Bread - 864 JPY

This is a special treat made with 100% Hokkaido red bean paste, a signature ingredient of Kimuraya’s renowned sweet buns, paired with whipped butter. This limited edition offering is something you won’t find in their regular menu, making it a must-try.

Experience the unique taste of the Ginza Connection Bread, where the flavors of local legends come together to celebrate a century of Matsuya Ginza. Don’t miss out on this extraordinary culinary event that embodies the soul of Ginza!