#United States #Brassfield Winery #Southern Glazer's #Lake County #Clearlake Oaks

Brassfield Estate Winery Expands Distribution Agreement

Brassfield Estate Winery, recognized as one of California's premier wine producers, recently announced a significant expansion of its distribution efforts. This new agreement, forged with Southern Glazer's Wine & Spirits, marks a pivotal step in the winery's quest for broader market accessibility and greater brand recognition as they approach their 25th anniversary.

Strategic Partnership for Expansive Growth

Effective January 1, 2025, this updated collaboration will bolster Brassfield Estate Winery's reach into Canada, the Caribbean, and Latin America, while extending its presence to 40 states and the District of Columbia in the U.S. This move is designed to enhance the winery's market visibility and solidify its status as a leader in producing high-quality, eco-friendly wines.

Chris Baker, the President of Brassfield Estate Winery, emphasized the importance of aligning with a partner that shares their vision of providing affordable luxury wines. He stated, "It was crucial for us to partner with an organization that genuinely shares our values and vision of becoming one of the best affordable luxury wines. This strengthened relationship with Southern Glazer's will play a vital role in achieving our ambitious growth goals."

Commitment to Quality and Sustainability

Brassfield Estate Winery has always prioritized sustainability and top-quality products, and this new agreement serves as a testament to their ongoing commitment. The winery produces wines that are 100% estate-grown, produced, and bottled, appealing to a growing segment of consumers who are conscious about where their products come from and how they are made.

Jerry Brassfield, the founder of the winery, remarked on the significance of this expanded agreement, saying, "Our commitment to 100% Estate Grown, Produced and Bottled wines and our commitment to reduce the carbon footprint and be certified sustainable in all aspects appeals to today's wine drinkers and those future wine customers who really want to know more about the brands they support."

Enhanced Distribution Channels

The partnership will not only help in reaching a broader audience but will also enhance access to National Accounts across both Off-Premise and On-Premise channels, positioning key brands like Eruption, Serenity, and Brassfield Reserve for increased market acceptance. By working with Southern Glazer's, Brassfield Estate Winery expects to leverage advanced sales capabilities and valuable market data to facilitate its growth and success.

As the winery transitions its products to the new Southern Glazer's markets starting December 1, 2024, it continues its efforts towards establishing itself as a nationally recognized brand known for its commitment to quality and sustainability in wine-making.

A Bright Future Ahead

With its forward-thinking vision and commitment to excellence, Brassfield Estate Winery is poised for considerable growth in the coming years. This strategic partnership with Southern Glazer's is an essential component of their plan to enhance brand awareness and market penetration, ensuring that their wines are enjoyed by even more consumers across North America and beyond.

For more information regarding Brassfield Estate Winery, you can visit their official website or follow them on their social media channels for the latest news and wine releases.

About Brassfield Estate Winery

Founded in one of California's most exciting wine regions, Lake County, Brassfield Estate Winery produces distinctive, terroir-driven wines. The estate comprises over 5,000 acres and is known for its sustainable farming practices. With a commitment to producing only high-quality wines, Brassfield Estate Winery continually strives to exceed customer expectations while minimizing its environmental footprint.

About Southern Glazer's Wine & Spirits

Southern Glazer's is a leading beverage alcohol distributor with extensive operations across North America. The family-owned company focuses on building brands and supporting responsible consumption. By partnering with innovative wineries like Brassfield Estate, Southern Glazer's aims to deliver outstanding products to consumers worldwide.