#Japan #Tokyo #Rescue Cats #Eisutei #Cat Products

Eisutei's 'Support for Rescue Cats' Project

Eisutei Co., Ltd. is rolling out an engaging campaign called the 'Support for Rescue Cats Project' from July 1 to September 30, 2026. This initiative aims to help rescue cat organizations through social media interactions, where actions on platforms like X and Instagram will contribute to the donation of essential cat litter products.

Donation Mechanism

Through the campaign, for every 222 social media actions tagged with the hashtag #エステー保護ネコ応援プロジェクト (Eisutei Support for Rescue Cats Project), Eisutei will donate one unit of their popular cat litter product, 'Nyan-tomo Clean Toilet' series, to a participating rescue organization. Notable action includes posting supportive messages or photos with the hashtag, and engaging with posts that carry the tag through likes and reposts. The aim is to raise awareness about the welfare of rescue cats and drive support to these organizations.

The campaign is set to run from July 1, 2026, at 11:30 AM to September 30, 2026, at 11:59 PM. However, a cap of 1,000 units will limit the total donations, ensuring that contributions are both impactful and manageable.

Background of the Project

The Support for Rescue Cats Project was launched in April 2023, recognizing pressing societal issues surrounding abandoned and rescued animals. While pets are often cherished and regarded as family members, many cats and dogs find themselves in shelters due to various circumstances, indicating a dire need for awareness and action. Eisutei recognizes this challenge and aims to foster a joyful environment for both pets and their owners.

By participating in this project, individuals can be part of a larger movement that seeks to improve the lives of rescue cats and advocate for their well-being in society. Eisutei envisions a community where every pet owner and their cat can live happily together, transcending the challenges that many rescues face.

About 'Nyan-tomo Clean Toilet'

Since its inception in 2001, Eisutei’s 'Nyan-tomo Clean Toilet' has been a pioneer in the cat litter system market. Celebrating its 25th anniversary this August, this product line emphasizes a design sympathetic to cat health, showcasing a commitment to ensuring cats lead happy lives. The slogan 'Comfort Together, Always Happy' reflects the brand's ethos of prioritizing the comfort and ease of both the cat and its caregiver.

The product lineup includes a specially designed toilet system complete with exclusive sheets and chips, deodorizing & antibacterial chips, and kits to facilitate home testing for cats. As an innovative solution, the cat waste deodorizer further supports a fresh and clean environment for pets.

Join the Movement!

Eisutei invites everyone to join the 'Support for Rescue Cats Project' and play a part in making a difference for rescue cats across the country. The brand's commitment to pet welfare continues to resonate throughout their products and initiatives. For more information, visit the Nyan-tomo Clean Toilet official website or follow their official Instagram here. Let's join hands to support rescue cats together!