#United States #New York #Sol de Janeiro #beauty brand #Jordan Saxemard

Sol de Janeiro Appoints Jordan Saxemard as Global Chief Marketing & Digital Officer

In a move that signifies a new era for the beloved beauty brand, Sol de Janeiro has appointed Jordan Saxemard as its Global Chief Marketing & Digital Officer, effective immediately. This appointment is expected to ignite further growth as the company aims to enhance its connection with consumers across the globe.

Known for his dynamic leadership and extensive experience in the beauty and luxury sectors, Saxemard brings two decades of skills to his new role. He has a track record of successfully building and transforming world-renowned brands, making him a valuable asset to Sol de Janeiro as it continues to expand its global footprint. Reporting directly to Heela Yang, Co-Founder and CEO of the brand, Saxemard is set to lead a comprehensive strategy involving brand and product marketing, digital communications, and consumer engagement.

In her remarks, Heela Yang expressed her excitement about the future, stating, “As we enter our next chapter, I am thrilled to partner with Jordan to extend our joyful and inclusive beauty vision to more people worldwide.” She highlighted Saxemard's unique combination of analytical skills and creative expertise, noting that these attributes would be critical as the brand evolves into a global lifestyle leader deeply rooted in joy.

Prior to his role at Sol de Janeiro, Saxemard held significant leadership positions across various sectors, including his recent tenure as President for the Americas and EMEA at Dyson. There, he played a pivotal role in the commercial and marketing transformation of the company, leading the successful launch of the Dyson Airwrap, a top-selling hair styling tool in the U.S. He also contributed to enhancing Dyson's storytelling and innovative branding strategies.

Saxemard’s impressive resume includes a twelve-year stint at Coty Luxury, where he was instrumental in revitalizing the Gucci Beauty brand. His innovations included modernizing fragrance lines such as Gucci Flora and Gucci Guilty, and spearheading the relaunch of Gucci Makeup. His efforts significantly contributed to positioning Gucci as a leading name in the prestige beauty sector, known for its cultural resonance and consistent growth.

In a personal reflection, Saxemard shared, “When I first moved to the United States in 2016, one of the first products that caught my eye was Sol de Janeiro’s Brazilian Bum Bum Cream. It resonated with me due to its joyful essence and original storytelling.” He emphasized that joining Sol de Janeiro is a full-circle moment for him, blending his passion for creativity, innovation, and consumer connections. He noted, “Sol de Janeiro’s success story demonstrates that when emotional engagement meets innovation, extraordinary results can follow.”

The beauty brand, established in 2015 and part of the L'Occitane Group, is renowned for its ability to inspire self-celebration through its range of effective body care and fragrance products. Sol de Janeiro has rapidly risen to a position of global leadership within its category, recognized for clinically proven formulas and luxurious textures that provide sensory delight. The brand has also received notable accolades, including placements on TIME100’s Most Influential Companies and Fast Company’s list of World’s Most Innovative Companies.

As Sol de Janeiro embarks on this exciting new chapter under Saxemard's leadership, both fans and industry watchers are eager to see how his creative vision and strategic insights will shape the brand's trajectory in the coming years.

With a strong commitment to fostering community and joy, Sol de Janeiro continues to promote the philosophy that beauty is an attitude celebrated by all. The brand is available at leading retailers such as Sephora and through its online platforms.