#USA #Minneapolis #Natural Ingredients #synthetic colors #Rise Baking Company

Rise Baking Company Announces Elimination of Synthetic Colors

In a significant move towards health-conscious baking, Rise Baking Company, a notable name in the baking industry, has declared its commitment to remove synthetic colors from all of its products by the end of 2026. This strategic initiative underscores the company’s dedication to aligning with consumer preferences and ensuring optimal quality without compromising on taste or performance.

A Step Forward in Quality and Transparency

The decision to eliminate synthetic colors comes as part of Rise’s broader strategy to meet the evolving expectations of its customers. As consumers become increasingly aware of the ingredients in their food, Rise aims to reinforce its market position by enhancing product transparency. As CEO Brian Zellmer expressed, “At Rise, our customers are at the center of everything we do... Eliminating synthetic colors is a meaningful step in our broader efforts to enhance product transparency.”

Many of Rise's products already do not include synthetic colors; however, the company is actively engaged in working to transition all products, including cakes, cookies, icings, and muffins. The use of innovative color technologies from natural sources is set to replace synthetic ingredients while ensuring that products maintain their vibrant colors and appetizing appearance.

Innovation and Quality Assurance

One of the company’s featured innovations includes the Brill Simplicous Buttercremes, which were recently highlighted at the IDDBA event. These buttercremes demonstrate how Rise can utilize cutting-edge technology to create visually appealing products, all while adhering to the goal of being free from synthetic colors. The new formulations promise the beloved smooth texture and fluffy mouthfeel that customers have come to expect from Rise products.

Rise Baking Company is not just focusing on the final products but is also investing substantial effort in ensuring a smooth transition. The company is closely collaborating with global ingredient suppliers to facilitate this significant change. All reformulated products will undergo thorough testing to comply with Rise’s standard for performance, ensuring consistency and quality throughout the transition.

Timeline and Future Updates

The company has already made strides in this direction by starting the removal of synthetic colors, such as Red 3, from its offerings as early as 2024. The initiative is on track to meet its deadline well in advance of regulatory requirements. As changes are implemented, Rise plans to keep its customers informed with updates and a clear timeline for the transition, reinforcing their commitment to quality and accountability.

About Rise Baking Company

Founded in 2013 and headquartered in Minneapolis, MN, Rise Baking Company produces a diverse range of bakery products for various clients, including grocery chains, convenience stores, and mass merchandisers. Their offerings span cakes, cookies, muffins, icings, pies, and more, all crafted with care and a focus on partnership with customers to create memorable eating experiences. To learn more about their mission and products, visit Rise Baking Company.

In a marketplace driven by health awareness and consumer choice, Rise Baking Company is setting a standard. Their commitment to eliminating synthetic colors not only showcases their dedication to improving product quality but also demonstrates a forward-thinking approach to consumer needs. As the company embarks on this crucial journey, it remains essential for brands to innovate responsibly, ensuring that health-conscious options are delicious and satisfying—the essence of great baking.