#Japan #Tokyo #ORBIS #Sharing Beauty #Essence in Hair Milk

A New Horizon in Hair Care

The beauty industry is witnessing an exciting transformation as ORBIS collaborates with Sharing Beauty to unveil the Essence in Hair Milk Professional Use. This product is a culmination of two and a half years of development alongside professional hairstylists, aiming to elevate hair care quality and results.

The Power of Collaboration

With over 13 million units sold, ORBIS has established itself as a leader in the hair care sector, specifically with its non-rinse treatment, the Essence in Hair Milk. Now, they are enhancing this popular formula by venturing into professional-grade products, merging their extensive experience in skincare and cosmetic formulation with practical insights acquired from working directly with hairstylists across the nation.

The Essence in Hair Milk Professional Use represents a significant leap forward, introducing an elevated standard of care that matches the demands of today’s discerning consumers. The concept behind this innovation is simple yet powerful: "Transforming hair with skincare technology." By integrating skincare principles into hair treatment, ORBIS aims to provide superior quality care tailored to individual hair damage.

Exceptional Quality for Professionals

The new Essence in Hair Milk Professional Use carries the DNA of its predecessor but focuses on enhanced textures and finishes that meet professional salon standards. ORBIS and Sharing Beauty are determined to redefine the expectations of non-rinse treatments by ensuring this product caters specifically to the needs of hair professionals.

To facilitate access to this premium product, Sharing Beauty will serve as the primary distributor, ensuring it reaches salons throughout Japan via its extensive network of beauty partners. This exclusive distribution strategy highlights the commitment both companies have towards offering specialized products in the beauty industry.

A Unique Brand Experience

But this collaboration doesn’t just stop at creating a superior hair care product. Sharing Beauty’s innovative approach focuses on establishing a new distribution and branding model that prioritizes experiential marketing. By integrating product experiences into salons — which act as dynamic spaces for genuine customer interaction — the companies seek to foster deeper consumer connections.

This isn’t merely about expanding sales channels. It’s about building brand awareness through direct experiences and creating a new industrial narrative. Sharing Beauty envisions a future where the in-salon experience propels brand recognition and loyalty, reshaping how products are marketed and sold.

With physical retail environments being leveraged as unique media platforms, this collaboration aims to redefine advertising, promotional opportunities, and branding approaches. The goal is to enhance customer trust and loyalty through real interactions, elevating product value in an increasingly competitive market.

Looking Ahead

As the hair care industry evolves, the launch of the Essence in Hair Milk Professional Use is just the beginning. This initiative represents a commitment to reconnect products with experiences, brands with consumers, and creativity with commerce. Positioned to debut on May 25, 2025, at a retail price of ¥2,600 (tax included, 140ml), this product is set to redefine standards in the hair care market.

With Sharing Beauty and ORBIS at the helm, the future of hair care looks promising, offering a compelling blend of innovative formulation and experiential marketing that captivates modern consumers.

For those interested in special salon partnerships or product inquiries, Sharing Beauty provides direct contact avenues to explore this exciting new venture.