#United States #Aspen #Aperol #Aperol Spritz #Après Ski

Aperol® Brings Italian Flair to Winter Celebrations

Aperol®, the renowned Italian aperitivo, is on a mission to enhance the après-ski experience throughout 2025 by introducing its vibrant Aperol Spritz to various mountain destinations around the world. Known for its cheerful orange hue and effervescent character, this drink aims to liven up social gatherings in popular ski towns across North America, Europe, and beyond.

As the official drink of many après-ski outings, the Aperol Spritz is becoming the centerpiece of winter festivities, encouraging guests to enjoy moments filled with conviviality and warmth. From the stunning slopes of Canada, Italy, and Austria to iconic U.S. locations like Aspen and Lake Tahoe, Aperol’s signature cocktail will be served in numerous pop-up bars and special events designed to highlight the joy of gathering together after a long day on the slopes.

In the spirit of the season, Aperol is hosting an array of DJ-led parties and concerts in ski resorts to celebrate winter with style. In Aspen, for instance, music enthusiasts can enjoy a series of live performances while savoring their favorite cocktails. These lively gatherings promise to elevate the atmosphere, allowing attendees of legal drinking age to savor the cheerful essence of Italian culture amid a backdrop of snow-covered peaks.

Aperol is also set to unveil the Aperol Après Ski Collection, a unique merchandise line inspired by the cocktail’s joyful nature. Ranging in price and designed for those who partake in winter fun, the collection allows fans to wear their love for Aperol proudly, whether they're on the slopes or cozied up in a lodge. The merchandise will be available for purchase in the U.S. starting from $8 at https://us-shop.aperol.com/, making it accessible for all.

Andrea Sengara, VP of Marketing at Campari America, captures the essence of the initiative, stating, "Après Ski and Aperol Spritz are a natural match, both rooted in creating joyful moments that bring people together." As the iconic cocktail takes center stage, attendees can expect unforgettable experiences that encapsulate the warmth and vibrancy of Italian hospitality.

Crafted with an ideal blend of three parts Aperol, two parts Cinzano Prosecco, and a splash of soda, garnished with a slice of orange, the Aperol Spritz is perfect for sharing with friends and family, no matter the season. With its herbal and floral notes, it's clear why this drink has established itself as Italy's favorite, capturing hearts globally.

As 2025 unfolds, Aperol encourages all winter enthusiasts—whether at a bustling ski resort or indulging in cozy nights at home—to join in the fun responsibly. For more details on upcoming events, partnerships, and product releases, be sure to check out Aperol's website or follow their social media channels for the latest updates. The hashtag #ApresWithAperol will champion the spirit of the season, inviting all to take part in the celebration.

With warmer days often around the corner, there’s no better time to raise a glass of Aperol Spritz. Cheers to embracing the golden hours of winter with good company, laughter, and unforgettable moments!

About Aperol
Aperol® is a globally recognized aperitif, celebrated for its unique bright orange shade and distinctive, timeless flavor profile that has captured the imagination of many since its inception in 1919. Crafting bonds and memorable experiences, Aperol Spritz highlights the Italian lifestyle of togetherness that people cherish, making it a year-round favorite. Originally launched in the Veneto region of Italy, the cocktail has grown in popularity, ranking as Italy's #1 cocktail and #8 worldwide, symbolizing the joy of shared moments around the world.