Ureru Net Advertise Group Launches New Trial Campaign for Programmatic Ads

Ureru Net Advertise Group's New Trial Campaign for Programmatic Advertising

Recently, Ureru Net Advertise Group, based in Fukuoka, Japan, announced the launch of an exciting new program: the "Programmatic Advertising Trial Campaign." This initiative is designed to support companies interested in introducing programmatic advertising or launching new products with a cost-effective and low-risk solution. With a minimum starting investment of only 100,000 yen (excluding tax), businesses can engage in real advertising performance testing. Once the effectiveness is confirmed, transitioning to a full-scale operation, starting from 1,000,000 yen per month, becomes seamless. This framework is particularly tailored for those who may be wary of large initial outlays or who are unsure of their internal resources and know-how.

Background of the Service

In recent years, programmatic advertising has been recognized for its ability to achieve significant growth through precise targeting and rapid creative adjustments. However, many businesses have expressed concerns about starting large investments without first validating the effectiveness of their approach. Common hesitations include:

- Difficulty in making large initial investments
- Lack of internal resources or expertise
- Need to assess the suitability of new products carefully

To address these concerns, Ureru Net Advertise Group designed an initial package that reduces upfront costs while allowing for early performance validation based on actual metrics.

Overview of the Trial Service

- Budget: Starting at 100,000 yen (excluding tax)

While full-scale operations typically begin at 1,000,000 yen (excluding tax) monthly, this trial starts with an initial 100,000 yen investment to test the performance metrics.

- Creative Support: Complimentary design of the initial advertising banner (produced by the company)
- Expected Use Cases: Testing for new products, small-scale launches, determining the feasibility of ad distribution

Implementation Flow:
1. Aligning goals and KPIs (defining conversions and setting metrics)
2. Setting up measurement and account structures (tagging and conversion design)
3. Launching the campaign (bidding, resource allocation, and creative management)
4. Reporting and review meetings (agreeing on next actions)
5. Sample platforms include Meta (Facebook/Instagram), YouTube/Google, LINE, X (formerly Twitter), Pinterest, and more.
Platform selection will be tailored to the products and KPIs involved.

Following the trial phase, if the outcomes are satisfactory, participants can transition into full-fledged operations priced from 1,000,000 yen (excluding tax). This involves scaling methodologies based on effective targeting, messaging, and resource allocation.

Expected Value

The trial campaign is crafted to deliver several significant benefits:

- Risk-Managed Validation: Acquire real metrics from actual campaigns with minimal upfront investment
- Speed: Free initial banner creation facilitates quicker launch onto the market
- Reliability: A standard process from KPI design to review enables swift identification of successful strategies
- Scalability: Based on the trial's outcomes, optimization of resource allocation across mediums and modular creative strategies will be implemented, transitioning from short-term learning to medium-term scalability.

Note that the budget for subsequent months is an example.

Future Outlook

Ureru Net Advertise Group plans to use this trial campaign as a means to enhance long-term operational effectiveness. Starting with a modest investment of 100,000 yen, the company aims to rapidly identify suitable products, messaging angles, and successful creative patterns. Projects confirmed for effectiveness can gradually scale operations exceeding 1,000,000 yen per month.

Furthermore, gained insights will be modularized, allowing for quick application to similar products, new brands, or across other media. This approach is designed to maximize learning efficiency and investment returns.

Operationally, the company will enhance capabilities with AI-supported bidding optimization, creative assistance, and cross-platform allocation to manage reach, frequency, conversion rates, and lifetime value comprehensively. Their governance framework will ensure adherence to media policies and regulations, continually refining a high-reliability growth model that advances client revenue maximization while balancing the company's profitability and growth. Long term, efforts will be made to expand the project pipeline derived from trials, ensuring ongoing enhancement of corporate value.