#Japan #Chiba #Food Tech #Japan Bakery #Mobac Show

Highlights from the 2027 MOBAC SHOW Press Conference

On February 6th, 2026, the Japan Bakery Machinery Manufacturers Association, led by Chairman Hidehiro Kajiwara, held a press conference in Tokyo to announce details for the upcoming 2027 MOBAC SHOW, scheduled to take place at Makuhari Messe from March 2nd to March 5th. This event marks the 30th anniversary of the international exhibition focused on bakery and confectionery machinery, known as MOBAC SHOW, which is the largest of its kind in Japan and one of the most significant in Asia.

Purpose of the Conference

The press event was designed to share the foundational policies, updated preparations, and upcoming promotional plans for the show. Attendees included a mix of media representatives who were eager to learn about the event's focus and the innovations that will be highlighted.

Key Announcements

Major points announced during the press conference included:

• - Overview of the MOBAC SHOW: The theme for this year’s exhibition is "Connecting People and Food Through Next-Generation Technology." The goal is to create displays that blend these ideas harmoniously.
• - International Partnerships: The show will include presentations from international partners primarily from countries like Vietnam, Taiwan, South Korea, China, and the Philippines, alongside organizations from Germany and the USA.
• - Exhibitor Application Details: Interested parties can apply from February 1, 2026, until August 31, 2026.
• - Discount Programs: The press conference also featured announcements regarding various discount schemes for exhibitors, such as early-bird discounts and consecutive exhibition discounts.
• - Benefits of Participation: The event highlights the advantages of showcasing at the MOBAC SHOW, which provides a unique platform for industry connection and visibility.

Conference Agenda

The agenda for the press conference was as follows:
1. Opening remarks by the host organization
2. Introduction of key members and executive committee
3. Announcement of the 2027 MOBAC SHOW
4. Public relations plans for the event
5. Q&A session

The press conference was not just limited to in-person attendance; it was also broadcast online, allowing for a wider reach among industry stakeholders and media personnel.

Exhibition Overview: MOBAC SHOW 2027

This year’s exhibition aims to highlight the theme, “Connecting People and Food Through Next-Generation Technology.” The main venue will be the Makuhari Messe International Exhibition Hall which offers a comprehensive setup for showcasing innovations in the bakery and confectionery sector.

Event Details

• - Official Name: 2027 MOBAC SHOW (30th International Bakery and Confectionery Industry Exhibition)
• - Dates: March 2 – March 5, 2027, from 10:00 AM to 5:00 PM
• - Venue: Makuhari Messe, Chiba, Japan

Exhibition Focus Areas

The exhibition constructs its framework around four main pillars:
1. Live Demonstrations of Taste: Showcasing how technology and materials create delicious products.
2. Sustainability: Promoting equipment, raw materials, and market information directed at a more sustainable future.
3. Safety and Hygiene: Featuring displays focused on environmental, safety, and health considerations.
4. Automation and Efficiency: Proposing solutions aimed at labor reduction and operational efficiency.

Registration and Exhibitor Participation

Exhibitor applications opened on February 1, 2026, with an enthusiastic response from various companies. The MOBAC SHOW has witnessed increasing interest and participation over the years, anticipating a larger turnout for this landmark event. Companies are encouraged to apply early to take advantage of the various discount schemes available, including:
Early Bird Discount: A discount for payments made by April 30 of the application year.
Consecutive Exhibition Discount: For exhibitors who have participated in prior events.
* New Exhibitor Discount: For first-time exhibitors since 2015.

Experiences and Insights

MOBAC SHOW serves not only as a product showcase but also as an 'experiential' and 'problem-solving' exhibition. Visitors can expect demonstrations by top artisans and interactive segments that engage all five senses, providing profound, memorable experiences. Moreover, seminars held throughout the exhibition will deliver valuable insights on food safety, technological advancements, and market trends.

Overall, the MOBAC SHOW represents a dynamic evolution within the bakery and confectionery machinery sector, adapting to changes in market demands and expanding global reach. With the growth of e-commerce and international production, the industry is poised for significant advancements by the time of the show in March 2027. Keep an eye on the official website and other media channels for continuous updates on this prominent event.

Conclusion

As we look forward to the 30th edition of MOBAC SHOW, the excitement surrounding innovations in food technology and industry advancements provides a promising outlook for attendees and exhibitors alike. This forum will not only highlight ongoing trends but is set to redefine the future of baking and pastry arts on a global scale.