#Japan #Tokyo #Kinrio Mugicha #Idol Groups #Special Live

Exciting Collaboration: Kiniro Mugicha and Idol Groups Unite for a Fun Campaign

The refreshing non-caffeinated barley tea, Kiniro Mugicha, is making waves this summer with an exciting promotional campaign that merges its delightful flavor with the vibrant energy of idol culture. Starting in July 2025, three popular idol groups — Rouge Book, Shibu3project, and Tiramis — will engage fans through a series of creative social media challenges aimed at spreading the joy of this delicious drink.

Campaign Overview

Throughout the month of July, every Friday at around 8:00 PM, the participating idol groups will share short challenge videos on their official X (formerly Twitter) accounts using the hashtag #金色麦茶チャレンジ (Kinrio Mugicha Challenge). Fans are encouraged to interact by liking and reposting these videos. The goal? To accumulate a total of 3,000 likes and reposts across all four challenge videos by the end of July, leading to a spectacular live concert hosted by Kiniro Mugicha in Tokyo this autumn.

The Idol Lineup

Participants include some of the most talked-about names in the idol scene:

• - Rouge Book (@rougebook_staff)
• - Shibu3project (@Shibu3project)
• - Tiramis (@tiramis_staff)

This collaboration not only highlights the dynamism of the idol groups but also brings forth the unique qualities of Kiniro Mugicha — a beverage known for its clear and refreshing taste enriched with minerals, making it a perfect summer drink for all.

How It Works

The campaign is structured into four weeks, wherein each week will feature a new challenge video from the idol groups. Fans are empowered to showcase their support by engaging with the videos, thus contributing towards the collective goal of reaching 3,000 interactions. The total count will be monitored up until July 31 at 11:59 PM. If successful, the special live concert will take place in Tokyo, celebrating the hard work and enthusiasm of fans and idols alike.

The official campaign site provides details, ongoing updates, information on participating idol groups, and much more:
Visit the Kiniro Mugicha Campaign Site

What is Kiniro Mugicha?

Kinrio Mugicha carves out a niche in the beverage landscape with its mineral-packed, refreshing taste that resonates well with health-conscious consumers. Available online and at select supermarkets, it stands out not only for its delightful flavor but also for its versatility as a thirst quencher during the hot summer months.

With the intersection of refreshing beverages and the vibrant world of idols, Kinrio Mugicha is set to create unforgettable experiences this summer. Fans can look forward to the excitement of social media interactions and the potential show of camaraderie during the special concert in Tokyo. Keep an eye on your favorite idol group and get ready to join the challenge!