KX PILATES: Australia’s Leading Reform Pilates Studio Opens in Japan

KX PILATES: Australia’s Premier Reformer Pilates Studio Landing in Japan

KX PILATES, the renowned Australian Pilates brand, is excited to announce its grand opening in Japan. The highly anticipated studio will open its doors at the Higashi-Shinjuku location on May 7, 2025. Known for its innovative approach to fitness, KX PILATES provides a full-body 50-minute workout using specially designed reformer machines. With over 100 locations across Australia, this brand has garnered a loyal following and is leaning into its expansion across the Asia-Pacific region.

Celebrating the Grand Opening

To commemorate its debut in Japan, KX PILATES will launch a variety of exclusive promotions. These include a limited-time free trial class, special pricing on a five-session punch card at just 3,300 yen (available for the first 1,000 customers), complimentary branded merchandise, and discounts on monthly membership plans. These initiatives aim to welcome new members into the KX community while fostering a culture of self-improvement and engagement.

Overview of KX PILATES

Founded in 2010 in Melbourne, Australia, KX PILATES has pioneered an innovative style of machine Pilates. Its core philosophy, “DEFINE YOURSELF,” promotes sustainable fitness solutions designed to empower individuals. Now celebrating its 15th anniversary, the brand has expanded to eight countries with over 130 studios, boasting a membership base exceeding one million enthusiasts. With around 15,000 people participating daily, KX PILATES continues to thrive in various markets.

The brand name “KX” stands for “KAIZEN XPERIENCE,” derived from the Japanese term for improvement. This concept highlights regular, incremental self-enhancements as central to KX’s mission, with an added focus on “快善” (pleasant change) and “開然” (being open as oneself) in its approach to fitness in Japan.

Tailored Training Experience

At the Higashi-Shinjuku studio, classes are designed for participants of all skill levels, allowing individuals to select their training intensity within each session. Equipped with KX's proprietary reformer machines, classes blend aerobic and strength training to ensure participants develop noticeable improvements in posture, strength, and flexibility.

Following the dynamic and flowing style of “Dynamic Reformer Pilates” and the “Melbourne Style,” KX PILATES aims to create an inclusive community space that welcomes individuals of all ages and backgrounds. This unique atmosphere encourages participants to thrive while embracing their fitness journeys.

The Melbourne Style

KX PILATES is renowned worldwide for its distinct “Melbourne Style.” This aesthetic encompasses a lifestyle characterized by relaxation and minimalism, combined with an awareness of personal care that seamlessly accommodates the fast-paced urban life. KX's philosophy resonates with those living in Japan's bustling cities, suggesting that prioritizing one’s health and well-being is synonymous with self-respect.

Grand Opening Campaign Details

- Free Trial Class (limited period, reservation required)
- 5-Session Punch Card for 3,300 yen (first 1,000 participants only)
- Original Merchandise for the first visitors
- Monthly Membership Discounts available

KX PILATES Higashi-Shinjuku Location Details

- Store Name: KX PILATES Higashi-Shinjuku
- Opening Date: May 7, 2025 (Wednesday)
- Address: 6-27-12 Shinjuku, Shinjuku-ku, Tokyo, 2F
- Access: 3-minute walk from Higashi-Shinjuku Station, 8-minute walk from Shinjuku San-Chome Station
- Opening Hours: 8:00 AM – 9:00 PM (Saturday: 8:00 AM – 5:00 PM; Sunday: 8:00 AM – 3:30 PM, subject to class schedules)
- Official Website: KX PILATES Japan
- Instagram: kxpilates.japan