Akagi Dairy's Multi-language GariGari Kun Pear Ice Pops to Cool Down Summer Visitors

Experience a Refreshing Japanese Summer with GariGari Kun Pear Ice Pops

Akagi Dairy, headquartered in Fukaya City, Saitama, is set to launch its popular GariGari Kun Pear ice pops in a new multi-language packaging starting July 28, 2026. Designed specifically for the approximately 42.68 million inbound tourists visiting Japan annually, this initiative aims to introduce one of Japan's classic summer treats to international guests.

GariGari Kun Pear is an ice candy that encapsulates the unique flavors of juicy pear ice cream combined with a distinctly crunchy pear-flavored shaved ice. This beloved seasonal flavor has grown a significant fanbase, eager for its annual return. The meticulous production process ensures an increased ratio of finely crushed ice, resulting in a refreshing, authentic pear experience that is as close to enjoying a real pear as one can get, all while combating the summer heat.

This year's summer campaign, titled “Hiyashimasho,” or “Let’s Cool Down,” is designed to share the joy of Japan's ice culture with both locals and the ever-growing number of foreign visitors. The company intends to kick off its promotional activities with transport advertisements starting from July 25, followed by sampling events targeting foreign tourists on August 5, showcasing Japan's unique “chilled experience.”

Through the delightful crunch of GariGari Kun Pear, Akagi Dairy aims to offer a taste of coolness and a moment of respite during the sweltering summer months, reaching audiences both at home and abroad. The brand subscribes to a motto of “Asobimasho,” or “Let’s Play,” as it seeks to make enjoying ice cream easier and more fun for everyone.

Promotional Activities

Key Campaign Projects:

1. Advertising Campaign: From July 25, transport advertising will roll out across various city locales, delivering a cool message to the public and inviting them to experience a refreshing summer treat.
2. Sampling Events:
- Marunouchi Bon Odori 2026:
- Product: GariGari Kun Pear
- Quantity: 1,500 units
- Date: July 24, 2026, from 4 p.m. to 10:30 p.m. (while supplies last)
- Location: Kinjō-dōri, Chiyoda City, Tokyo
- Hiyashimasho with GariGari Kun:
- Products: Both GariGari Kun Pear and GariGari Kun Soda
- Quantity: 6,000 units
- Date: August 5, 2026, from 9 a.m. to 5 p.m. (while supplies last)
- Location: Asakusa Temple

These sampling initiatives aim to introduce both GariGari Kun Soda and GariGari Kun Pear to domestic and international audiences alike, advocating Japan's traditional summer ice experience.

Inbound Initiatives

To further promote GariGari Kun among inbound tourists, the brand has designed advertisements that reflect iconic Japanese elements such as Mount Fuji, cherry blossoms, and traditional festivals. These advertisements will be displayed at Narita International Airport from August 1 to September 30, 2026, to attract global travelers visiting Japan and to communicate the unique charm of GariGari Kun.

Product Information

- Product Name: GariGari Kun Pear
- Suggested Retail Price: 97 yen (including tax)
- Type: Ice Confectionery
- Volume: 105 ml
- Calories: 65 kcal
- Release Date: July 28, 2026
- Available Areas:** Nationwide