Brightspeed Unveils EasyMove™: A Revolutionary Internet Moving Service for Loyal Customers

Redefining the Internet Moving Experience with EasyMove™



In a bold move that promises to enhance customer experiences during one of life’s most stressful events, Brightspeed has unveiled its latest innovation—EasyMove™. This new service is set to revolutionize how internet service is managed when moving homes, emphasizing customer loyalty and ease over the traditional, often cumbersome, process.

Traditionally, when customers relocate, they face the daunting task of disconnecting internet services, starting anew, and going through the often-dreadful credit qualification process all over again. (Let’s not even mention the added stress of losing previous account history.) However, Brightspeed's EasyMove™ tackles these issues head-on, creating a streamlined solution that aligns with the needs and expectations of modern customers.

According to Rui Costa, Brightspeed's Executive Vice President for Consumer Products, Marketing, and Customer Experience, "Moving is a significant disruption in one’s life, and internet services should not add to that stress." The EasyMove™ service was born from the desire to eliminate friction points in the moving process, making it less cumbersome with fewer steps and a consistent experience. This innovative service recognizes and rewards customer loyalty, setting a new standard in the telecommunications industry.

Breaking Down the EasyMove™ Approach



The EasyMove™ service is crafted with the customer journey in mind. Customers can enjoy a seamless transition of their Brightspeed internet service from their old address to their new one without the need for disconnections or service interruptions. The entire process can be managed online or with the assistance of dedicated Brightspeed move specialists, who are on hand to provide support every step of the way.

Here’s what Easymove™ offers to customers:
1. A Continuous Experience: Customers can move their service without disconnecting, reducing the hassle of re-establishing their internet in a new location.
2. Flexible Service Options: Customers have the ability to either maintain their current service speeds or adjust them according to their new home’s requirements.
3. Equipment Reuse: By utilizing existing equipment, customers can get connected faster at their new locations.
4. Personalized Support: Dedicated move specialists guide customers through the entire moving process, ensuring no detail is overlooked.
5. Tailored Installation: Technicians can customize installations to meet specific needs, ensuring customers get exactly what they require from their service.
6. Consistent Account Tools: Customers retain the same account management tools and access to support that they have grown accustomed to.
7. Loyalty-driven Pricing: Customers benefit from the best possible rates, and those opting for AutoPay can even receive additional discounts on their service.

Aiming to Resolve Long-standing Frustrations


Stephen Cremen, Vice President of Consumer Customer Experience at Brightspeed, emphasized the company's mission to flip the outdated model that treats moving customers as new clients. "For too long, our industry has overlooked customers’ histories and trust during moves," he stated. EasyMove™ changes that, affirming that customer loyalty should be recognized, even when changing addresses.

With EasyMove™, Brightspeed is not just improving operational efficiency. The new approach aims to foster strong customer relationships by making the whole moving process smoother and less stressful. From simplified onboarding to better visibility into the move, the EasyMove™ service refreshes how customers interact with their internet services during transitions.

Now Available


The EasyMove™ service is available to all Brightspeed customers across eligible markets. Transitioning customers can start the process through the Brightspeed account management platform or by contacting a move specialist directly. Brightspeed's innovation aims to set a new benchmark in customer-friendly practices, marking a significant shift in the internet moving landscape.

For customers looking to explore more about this service, visit www.brightspeed.com for further details and to initiate their moving process. With EasyMove™, Brightspeed is leading the charge towards a more connected and loyal customer experience, proving that moving can indeed be easy and stress-free.

Topics Telecommunications)

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