#Japan #Tokyo #Sanrio #JO1 #JOCHUM

JOCHUM Candy Design Series Launch Event

Sanrio has announced the launch of its latest JOCHUM product line, the "JOCHUM Candy Design Series," set to hit stores on September 4, 2025. This new series includes 27 adorable items that highlight the beloved characteristics of the JOCHUM characters, developed in collaboration with the popular boy band JO1. The collection features vibrant designs of the eleven characters each holding candy, ensuring that both kids and fans will have plenty to enjoy and collect.

Among the items available are tote bags, plush shoulder bags, sticker sets, secret hard card cases, and brooches—all designed to add a fun touch to everyday life. The tote bag, made from durable canvas material and available for just 1,650 yen, can hold A4-sized documents, making it an ideal choice for outings. Meanwhile, the plush shoulder bag priced at 2,497 yen offers a unique way to carry one’s favorite characters.

To celebrate the launch, Sanrio will create special "JOCHUM Happy Spots" at three selected Sanrio shops from September 4 to September 15. These spots will feature exclusive decorations and the opportunity for guests to take photos with ambassador characters like RURU and Maikun. Additionally, within these stores, visitors can enjoy character voices and even receive a randomly chosen AR photo frame via a QR code on store posters.

Notably, each store will also offer limited regional designs for the AR frames, adding a unique touch to the campaign. Furthermore, those purchasing JOCHUM merchandise through the Sanrio online shop during this period will be invited to participate in the "JOCHUM WEB Test 2025," where they can compete for exciting prizes, including plush toys and Sanrio Puroland tickets.

Below are the details of the featured items in the JOCHUM Candy Design Series:

• - Mascot Holders (11 Variety): Each available for 2,200 yen. They come with removable capes for added charm.
• - Mini Hairband Keychains (11 Variety): Priced at 1,100 yen and can be attached to any mascot or used as a keychain.
• - Tote Bag: A practical option priced at 1,650 yen.
• - Stuffed Plush Shoulder Bags: Costs 2,497 yen and allows you to carry your favorite soft toys.
• - Sticker Sets: Available for 550 yen, ideal for decorating phone cases.
• - Secret Hard Card Cases: 660 yen, designed with candy shapes that house a random card within.
• - Secret Brooches: 990 yen, featuring plush-type designs with candy accents.

In addition to the fun items, the JOCHUM Candy Design Fair will be hosted in select major retail locations, including Kiddy Land and Don Quijote stores, where customers spending over 2,500 yen will receive a limited edition clear card featuring the new series.

For those eager to get their hands on these delightful products, the JOCHUM Candy Design Series will be available at Sanrio’s online store starting September 4 at 10:00 AM, and across physical outlets nationwide.

Overall, the JOCHUM Candy Design Series promises to bring whimsical joy to fans and collectors alike, offering opportunities beyond shopping, such as engaging experiences at the unique JOCHUM Happy Spots and exciting prize giveaways. Fans are encouraged to check the official Sanrio website for additional details and guidelines ahead of the launch.