Switch Media Launches In-House Drive Training Program for Digital Advertising Operations
Switch Media, known for its innovative AI advertising data platforms such as Cross Media Insights and TVAL, has expanded its offerings with the launch of the "In-House Drive Practical Training Program." This initiative aims to bolster companies' capabilities in managing their digital advertising operations internally. It's an advancement from their previously released "In-House Roadmap Diagnosis" introduced in May 2026, forming the second installment of the "In-House Drive Tools" series. Through a structured approach, Switch Media commits to empowering businesses by equipping them with essential tools and functions for in-house digital advertising.
The "In-House Drive Practical Training Program" is a comprehensive three-month training initiative designed to empower marketing professionals in companies, enabling them to independently navigate digital advertising operations. The program encompasses three key themes, following a step-by-step process of learning, practical application, and self-sustainability:
1. Google/Yahoo! Advertising (Including Listing and Display Ads)
2. Social Media/YouTube Advertising (Platforms: Meta, X, YouTube, TikTok)
3. Submission/Measurement/Application (Including batch submissions, tagging, and measurement tools)
The growing regulations surrounding 3rd Party Cookies and stringent privacy protections have made it increasingly vital for companies to collect and store their first-party data. This shift not only enhances competitiveness but also signifies a fundamental transformation in how businesses perceive their advertising investment. Rather than viewing marketing spend as a fleeting cost, companies are now aiming to cultivate it into a lasting asset. Consequently, there is a rise in the trend towards in-house digital advertising operations, which offers benefits such as reduced external costs, the assetization of data and know-how, and rapid cycles of planning, execution, and analysis (PDCA). However, companies face three principal hurdles: workforce, data foundations, and processes.
Among these, workforce management is particularly challenging, as both hiring and training present difficulties. Often, there remains a significant gap between theory learned during training and practical implementation, leaving many unable to operate independently. To address this, Switch Media presents a training program that bridges this gap, accompanying participants throughout the learning process to ensure they reach an operationally self-sustained state.
1. Integrated Learning Journey
The program supports participants through a trifecta of stages: structured learning (lectures), hands-on practice, and real project execution, ultimately aiming for autonomy in digital advertising operations.
2. Reinforced Learning through Practice
By pairing theoretical lectures with hands-on exercises, participants do not merely gain a superficial understanding. They are provided with demo data that allows for safe practice, encouraging active engagement.
3. Robust Support System for Clarification
The program includes on-demand consultations via Slack Q&A, weekly meetings for direct support, recorded lectures for repetition, and flexible pacing adjustment based on individual progress—ensuring participants are never left to struggle alone.
4. Ongoing Support After Program Completion
After finishing the training, participants will continue to receive assistance from the In-House Drive team, facilitating sustained self-sufficiency in real-world applications.
The In-House Drive Tools series developed by Switch Media encompasses necessary features and tools for effective in-house Digital Advertising. Future offerings are set to include additional tools and support tailored to each step of the in-house transition.
For inquiries regarding this service, please contact us via our inquiry form or reach out to our marketing department via email at [email protected].
Switch Media Co., Ltd., headquartered in Minato-ku, Tokyo, is dedicated to unifying television and digital advertising data under a single metric to facilitate budget allocation through historical comparisons and cross-brand analyses. They also focus on supporting in-house digital advertising operations through their "In-House Drive" service and operate the TVAL platform, analyzing the revenue impact of TV commercials through integrated data from large-scale television viewership panels and purchasing data sourced from Intage.
Website: Switch Media
CEO: Toshiharu Takayama
Explore more about our offerings: Cross Media Insights, In-House Drive, TVAL, and TVAL now.
All company names and product names mentioned are the trademarks or registered trademarks of their respective companies.
Overview of the In-House Drive Practical Training Program
The "In-House Drive Practical Training Program" is a comprehensive three-month training initiative designed to empower marketing professionals in companies, enabling them to independently navigate digital advertising operations. The program encompasses three key themes, following a step-by-step process of learning, practical application, and self-sustainability:
1. Google/Yahoo! Advertising (Including Listing and Display Ads)
2. Social Media/YouTube Advertising (Platforms: Meta, X, YouTube, TikTok)
3. Submission/Measurement/Application (Including batch submissions, tagging, and measurement tools)
Rationale Behind the Service Launch
The growing regulations surrounding 3rd Party Cookies and stringent privacy protections have made it increasingly vital for companies to collect and store their first-party data. This shift not only enhances competitiveness but also signifies a fundamental transformation in how businesses perceive their advertising investment. Rather than viewing marketing spend as a fleeting cost, companies are now aiming to cultivate it into a lasting asset. Consequently, there is a rise in the trend towards in-house digital advertising operations, which offers benefits such as reduced external costs, the assetization of data and know-how, and rapid cycles of planning, execution, and analysis (PDCA). However, companies face three principal hurdles: workforce, data foundations, and processes.
Among these, workforce management is particularly challenging, as both hiring and training present difficulties. Often, there remains a significant gap between theory learned during training and practical implementation, leaving many unable to operate independently. To address this, Switch Media presents a training program that bridges this gap, accompanying participants throughout the learning process to ensure they reach an operationally self-sustained state.
Key Features of the In-House Drive Practical Training Program
1. Integrated Learning Journey
The program supports participants through a trifecta of stages: structured learning (lectures), hands-on practice, and real project execution, ultimately aiming for autonomy in digital advertising operations.
2. Reinforced Learning through Practice
By pairing theoretical lectures with hands-on exercises, participants do not merely gain a superficial understanding. They are provided with demo data that allows for safe practice, encouraging active engagement.
3. Robust Support System for Clarification
The program includes on-demand consultations via Slack Q&A, weekly meetings for direct support, recorded lectures for repetition, and flexible pacing adjustment based on individual progress—ensuring participants are never left to struggle alone.
4. Ongoing Support After Program Completion
After finishing the training, participants will continue to receive assistance from the In-House Drive team, facilitating sustained self-sufficiency in real-world applications.
About the In-House Drive Tools Series
The In-House Drive Tools series developed by Switch Media encompasses necessary features and tools for effective in-house Digital Advertising. Future offerings are set to include additional tools and support tailored to each step of the in-house transition.
- - In-House Roadmap Diagnosis: A web-based diagnostic tool launched in May 2026 to visualize obstacles and current positions pertaining to in-house operations.
- - In-House Drive Practical Training Program: A three-month guided developmental program, as detailed in this announcement.
For inquiries regarding this service, please contact us via our inquiry form or reach out to our marketing department via email at [email protected].
About Switch Media
Switch Media Co., Ltd., headquartered in Minato-ku, Tokyo, is dedicated to unifying television and digital advertising data under a single metric to facilitate budget allocation through historical comparisons and cross-brand analyses. They also focus on supporting in-house digital advertising operations through their "In-House Drive" service and operate the TVAL platform, analyzing the revenue impact of TV commercials through integrated data from large-scale television viewership panels and purchasing data sourced from Intage.
Website: Switch Media
CEO: Toshiharu Takayama
Explore more about our offerings: Cross Media Insights, In-House Drive, TVAL, and TVAL now.
All company names and product names mentioned are the trademarks or registered trademarks of their respective companies.
Topics Consumer Technology）
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