Midea Earns Four VDE Certifications at IFA 2025, Elevating Smart Home Standards

Midea Achieves Recognition at IFA 2025



Midea, a renowned global leader in innovative solutions for homes and lifestyles, has made headlines with its impressive accomplishment at IFA 2025. The company has proudly secured four prestigious VDE certifications from one of Europe’s most respected independent testing organizations. This achievement not only highlights Midea’s ambition to enhance the modern living experience but also sets a new standard in the realm of smart home technology.

Commitment to Energy Efficiency


Midea has long recognized the importance of green technology and environmental consciousness. The company’s strategy revolves around developing appliances that not only improve energy efficiency but also contribute positively to the planet. Recently, Midea introduced a solution that boasts Class A energy efficiency, using innovative technology such as high-reflectivity coatings and a revolutionary graphene heating element. With this technology, Midea has managed to boost energy efficiency by up to 25%, while achieving a remarkable reduction in the energy consumption of large ovens by 50%. This aligns perfectly with the new Class A energy efficiency standards and showcases Midea's commitment to sustainable practices.

Reliability and Durability


Another significant innovation from Midea includes advancements in the longevity of their products. For instance, the heart of microwaves—the magnetron—has seen a remarkable enhancement with Midea’s TU1 anodes, comprising over 99.9% copper. These anodes ensure superior conductivity and heating stability, effectively doubling the lifespan of the magnetron to an industry-leading ten years. This breakthrough greatly improves the reliability of Midea’s microwave ovens, providing consumers with safe and durable kitchen appliances that perform well day after day.

Promoting Healthy Cooking


Health is a vital aspect of our lives, and Midea understands the growing demand for healthier cooking options. To tackle this, the company has developed an innovative low-fat cooking algorithm. By employing high-speed, high-temperature cooking techniques, Midea’s appliances are designed to break down fats efficiently while ensuring a delicious taste. Their unique cooking method combines graphene heating with high-temperature steam, allowing food to retain its flavor and essential nutrients while reducing fat content by up to 60%.

Speed and Convenience in Meal Preparation


In today's fast-paced world, time is of the essence, and Midea aims to make meal preparation quicker and more efficient. They have revolutionized microwave technology with their ultra-fast defrost feature, which utilizes an adaptive power defrosting algorithm. This innovation reduces thawing times by up to 40% while ensuring even defrosting results. With this feature, Midea empowers users to spend less time in the kitchen without compromising on food quality and safety.

Leading the Smart Home Revolution


By obtaining these four VDE certifications, Midea underscores its position as a leader in smart home innovations. The certifications affirm the company's ongoing commitment to providing consumers with appliances that blend innovation, safety, and performance. Midea’s dedication to redefining efficiency, health, and convenience aligns with the evolving landscape of smart home technology.

Visit IFA 2025 and Discover More


For those interested in witnessing Midea’s cutting-edge innovations, the company invites you to experience their certified products at IFA 2025, located in Main Hall 5.1. Discover how Midea is not only pushing the boundaries of technology but also enhancing the lives of millions of families worldwide.

For more information about Midea's innovative solutions and comprehensive product lineup, explore the official Midea website.

About Midea


Founded in 1968, Midea Group has emerged as a Fortune Global 500 technology leader, committed to improving the quality of life through innovative solutions. Specializing in offerings related to smart homes, industrial technologies, robotics, healthcare, and logistics, Midea operates numerous production centers and subsidiaries, providing comfort and convenience to households globally.

Topics Consumer Technology)

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