#Japan #Tokyo #Korean Fashion #COEL #Lifestyle Events

COEL ROOM: Discover the Unique Fashion Experience

COEL, a fashion brand spearheaded by creative director Yongah, is set to unveil its first-ever experiential event, the COEL ROOM, on September 12 and 13, 2025. Located at the LIGHT BOX STUDIO in Omotesando, Tokyo, this two-day event promises an immersive experience that extends beyond mere shopping.

The COEL ROOM will feature the 2025 Autumn Collection titled “Layered Memories.” Attendees will find pieces where British moods blend with lace and pearls, presenting COEL’s unique take on a romantic yet traditional autumn style. Signature items include the Floral Bejeweled Cardigan and the event-exclusive Kimy Overcheck Shirt in a striking red hue, both designed to elevate autumn wardrobes with distinctive designs that incorporate checks, ribbons, and lace. Not to forget, pre-release knits and long boots will also be available for early birds to enjoy.

A Multi-Sensory Fashion Experience

This event represents a departure from COEL’s past pop-ups, motivated by Yongah’s vision to allow customers to deeply engage with the brand’s universe. Attendees can explore workshops curated by COEL, featuring jewelry customization from NEOI and a collaborative workshop with the trendy Korean patch shop Pippi. Customize your own jewelry pieces or enjoy hands-on fun with patches that evoke adult sensibilities.

In addition, a café space named PURPLE COFFEE will offer an exclusive flavor of Greek yogurt to further enrich the sensory experience. From drinks to lifestyle items, participants will find a welcoming space to unwind and indulge in the new seasonal offerings.

Event Details

• - Dates: September 12 (13:00 to 18:30) & September 13 (11:00 to 17:00)
• - Location: LIGHT BOX STUDIO, 5-16-7 Minami Aoyama, Minato, Tokyo
• - Entry: Free on the second day, with scheduled admissions on the first day. Please check the special page for reservations.

This unique experience is crafted not only for COEL’s loyal customers but also for newcomers eager to explore the brand’s philosophy of uplifting lives through fashion. Yongah herself will be present on the first day to welcome guests.

Special Signature Items

Floral Bejeweled Cardigan

For this season, the Floral Bejeweled Cardigan features an exclusive COEL original floral pattern created by mixing multiple thread colors adorned with sequins and jewels. Offering a cozy over-sized V-neck and practical pockets, it’s designed for both style and comfort. (Price: ¥35,200 including tax)

Event-Exclusive Kimy Overcheck Shirt

The Kimy Overcheck Shirt combines luxurious long cotton fibers with a charming small check pattern that adds a British flair. Available in a striking limited red during the event, this shirt is a must-have for autumn styling. (Price: ¥27,500 including tax)

Collaboration Highlights

Jewelry Customization with NEOI

Partnering with NEOI, workshop attendees can create personalized rings and bracelets using selected stones and metals. Original pieces will be shipped directly to your home!

Adult Patch Workshop with Pippi

Engage in an exciting patch workshop led by Pippi, perfect for decorating stuffed charms and bags with style.

Gastronomic Experience at PURPLE COFFEE

Enjoy a unique collaboration yogurt flavor from the renowned PURPLE COFFEE, promising a delightful treat alongside stylish exploration. (Price: ¥800 including tax)

A Message from Yongah

Yongah expresses her desire for everyone to enjoy the COEL universe and make this event different from their usual pop-ups. The heart of COEL is to provide happiness through fashion, a concept that resonates with attendees. Come and be part of a joyful two-day celebration at COEL ROOM.

This extraordinary event blends fashion with lifestyle, offering a unique platform for connection and creativity. Don't miss out on experiencing the essence of COEL!