Target Launches Exclusive 'Wicked: For Good' Product Collection Ahead of Film Release

Target Introduces an Enchanting Collection for 'Wicked: For Good'

In anticipation of one of the biggest cultural moments of 2025, Target is thrilled to announce the debut of its fresh product collection inspired by Universal Pictures’ upcoming film, "Wicked: For Good." This exciting assortment includes nearly 200 new items, almost half of which are unique to Target and priced under $20, offering fans an affordable way to celebrate this monumental film.

An Impressive Array of Products

The launch is set to begin on October 5 across all Target locations and online at Target.com, with additional products introduced leading up to the theatrical release on November 21. Jill Sando, Target's executive vice president and chief merchandising officer, expressed enthusiasm about the collection: "Last year, Target was the go-to for all things 'Wicked,' and we are excited to help Glinda and Elphaba’s fans celebrate this incredible story’s epic conclusion. We aim to bring the magic of this cultural phenomenon to life with a well-designed assortment that will delight everyone who loves the land of Oz."

Unique Collaborations and Exclusives

The collection promises an array of engaging products, featuring collaborations that fans won’t find anywhere else. Highlights include:

1. Wicked For Good x Katie Kime Collection — This collection showcases a blend of striking designs and whimsical storytelling, redesigned exclusively for Target. Katie Kime, known for her vibrant prints, offers a home décor line launching on October 12, followed by apparel and accessories that will be rolled out on November 2.

2. Official Visual Companion — A must-have for fans, this exclusive collector’s book features personal letters from the film’s cast, limited-edition artwork, and more than 300 stunning images from the movie. Pre-orders are available now on Target.com, and it will hit stores on November 21.

3. Soundtrack on Vinyl — An exclusive LP featuring selected songs from the film, including two original tracks performed by Academy Award nominees Cynthia Erivo and Ariana Grande. This unique vinyl will be marked with a lenticular cover and available in an enchanting pink and green shimmer.

4. Collectible Toys and Novelties — This product assortment is packed full of fan-favorite items, including an exclusive LEGO set, Little People figures, and collectible singing dolls, ensuring there's something for every