#Japan #Fukuoka #Haruulala #My Bottle #Environment Day

Haruulala Organic's Initiative for a Sustainable Future

On June 5, World Environment Day, Haruulala Organic, a brand of baby and children's clothing made from organic cotton, launches its new initiative called "My Bottle Action." This program aims to inspire behavioral changes that contribute to a reduction in environmental impact, emphasizing collective efforts between the company and its customers to safeguard the earth for future generations.

Haruulala Organic has been committed to sustainability since its inception, utilizing organic cotton and integrating solar power in its own facilities. The brand has successfully planted a total of 7,171 trees as part of its environmental efforts. However, for a truly sustainable future, it's essential to address not only corporate production practices but also the daily choices of individuals. The "My Bottle Action" is designed to encourage customers to make fun, sustainable choices in their everyday lives, thereby creating a ripple effect in environmental consciousness.

Overview of the 'My Bottle Action' Initiative

• - Action Name: World Environment Day 2026 My Bottle Action
• - Implementation Period: June 5, 2026 - June 30, 2026
• - Details: During the initiative, customers purchasing the Haruulala organic original thermos bottle will receive 1,000 points to use on the official website. Points will be credited in early July.
• - Target Products:

- Haruulala Organic Original Thermos Bottle (300ml) - ¥3,960 (Tax Incl.)
- Newborn Celebration Outing Set (2 Items) - ¥6,930 (Tax Incl.)
- Celebration Set (Tunic/Bloomers & Thermos Bottle) - ¥11,990 (Tax Incl.)
Additional gift sets including the thermos bottle are also included.

Embracing 'My Bottle' as a Daily Habit

To leave a better planet for children, small daily choices matter significantly. Utilizing personal bottles (My Bottles) is highlighted as an effective measure to combat disposable plastic waste, as promoted by the Ministry of the Environment. Engaging in this practice outside can lead to reduced plastic waste and lower CO₂ emissions. For instance, using a My Bottle once a day could result in an annual waste reduction of approximately 8kg.

Recognizing the need for accessible refilling infrastructure, Haruulala Organic is also introducing the app "mymizu," which helps locate free water refill spots. This app enables users to search over 200,000 refill locations globally while visualizing their reduced plastic use and CO₂ emissions, thus facilitating the adoption of sustainable habits in a fun way. The app is also beneficial for staying hydrated during the warmer months and preventing heat-related illnesses.

Haruulala Organic firmly believes that individual actions, such as choosing organic cotton and carrying a My Bottle, are key to connecting future generations with a healthier planet. Through the "My Bottle Action," the brand seeks to amplify sustainable choices alongside its customers.

A Historical Perspective on World Environment Day

June 5 marks World Environment Day in honor of the 1972 United Nations Conference on the Human Environment held in Stockholm. In Japan, this day is emphasized in the Environmental Basic Law, which aims to deepen public understanding of environmental conservation and inspire proactive activity among businesses and individuals alike. The Ministry of the Environment has promoted this month as