#Japan #Tokyo #Micho #CJ Foods #Peach Drink

Exciting New Flavor: Micho Peach

CJ FOODS JAPAN, headquartered in Minato-ku, Tokyo and led by CEO Kim Byung-kyu, is thrilled to announce the launch of its latest product, Micho Peach. This delightful vinegar drink will be available nationwide starting March 1, 2026, in various retail locations including grocery stores and drugstores.

Micho Peach stands out with its exquisite balance of gentle peach sweetness and a touch of vinegar tartness, delivering a refreshing and fruity aftertaste that is sure to please consumers. The drink is crafted using 100% fruit juice that has been carefully fermented over two rounds. This process enhances the mild flavor of the peach, resulting in a smooth and fruity vinegar experience. Additionally, Micho Peach is versatile; it blends beautifully not only with water and soda but also with milk, tea, and oolong tea, opening up a world of flavor combinations for adventurous drinkers.

The packaging is designed to instantly convey its fruity essence, featuring a large peach illustration that appeals directly to consumers. The upper part of the package proudly states “Mild with a Melting Sweet-Sour Taste,” effectively showcasing the harmonious balance of sweetness and tartness that characterizes this innovative drink.

Since its launch in Japan in 2012, the Micho brand has steadily gained market share and sales through in-store promotions and events. Looking ahead to 2024, the brand aims to achieve 90% recognition among vinegar drink users and maintain its position as the top seller in the vinegar drink market (dilutable type). Furthermore, CJ FOODS JAPAN aspires to reinforce the slogan, “When it comes to vinegar drinks, think Micho!”

Key Highlights of Micho Peach:

1. Balanced Flavor: The drink offers a delightful mix of mild peach sweetness and the refreshing tang of vinegar, making it incredibly drinkable.
2. Fruitiness: With direct fermentation from the juice, consumers can savor the natural, mild flavors of the fruit.
3. Versatile Mixability: Micho Peach can be enjoyed in various ways – whether diluted with water, mixed with soda, milk, or tea.

Introducing New Character Momomo:

In conjunction with the launch of Micho Peach, a new character named Momomo will also be introduced. Momomo is characterized by a curious personality, always eager to try new things and share the latest trends with its fruity friends. Recently, Momomo has developed an interest in cosmetics and skincare, and its rosy cheeks are a mystery, potentially the result of daily mood-based adjustments! Look out for Momomo's presence on social media as the new flavor is released; it promises to be an exciting addition to the brand.

About Micho:

Micho is a vinegar drink derived from 100% fruit fermentation, designed to allow consumers to enjoy the rich flavors of fruit. This unique process makes the vinegar drink smooth and fruity, delivering a delightful tasting experience. To learn more, visit: Micho Official

About CJ FOODS JAPAN:

CJ FOODS JAPAN, a subsidiary of CJ CheilJedang, is committed to creating a culture of health, enjoyment, and convenience through their products. Founded in 1953 in Korea, the company started with a sugar manufacturing business and has grown to produce and sell various staple and processed foods. In Japan, the company represents Korean cuisine through its flagship brands including “bibigo” and “Micho.” For further information, please visit their site: CJ FOODS JAPAN.

1: Internal CJ survey for vinegar drink users, 2024
2: Integange SRI+ total sales amount from April 2021 to March 2025.