#Japan #Tokyo #coffee #Starbucks 1971 #Dark Roast

Starbucks Celebrates its Heritage with 'Starbucks 1971 Dark Roast'

On September 9, 2026, Starbucks Coffee Japan will launch 'Starbucks 1971 Dark Roast®' to pay homage to its origins. This new staple coffee aims to reintroduce customers to the allure of dark roast, a style the company has cherished since its inception in 1971.

In recent years, the coffee market has seen a growing trend towards light roasts, which emphasize the unique character of coffee beans. However, Starbucks believes it's essential to remind both new and seasoned coffee drinkers about the compelling depth that dark roast can offer. Dark roast coffee is much more than just a bitter drink; it embodies an enticing aroma, robust body, and intricate flavor layers that linger long after the last sip.

For over 50 years, Starbucks has perfected its roasting techniques to bring out the best in each coffee bean. The 'Starbucks 1971 Dark Roast®' represents this dedication and is specially crafted from a blend of fine beans sourced from Sumatra, Colombia, and Brazil. This coffee not only carries the name of the year the company was founded but also exemplifies the rich flavors that can be achieved through meticulous roasting processes. The company is excited to present this coffee, showcasing the diverse delights that dark roast can bring to coffee lovers.

The Essence of Dark Roast

The creation of 'Starbucks 1971 Dark Roast®' is not merely a marketing strategy; it is a reflection of Starbucks' longstanding commitment to quality. The choice of high-quality Arabica beans grown in ideal climates ensures that even after a deep roast, the flavors remain vibrant and robust. The blend of beans used in this coffee has been developed through over 40 test batches spanning six months, emphasizing the company’s pledge to create a coffee that accurately reflects the richness of dark roast.

The result is a cup that invites coffee drinkers to enjoy a medley of nutty and caramel notes, reminiscent of toasted sugar with an engaging depth of flavor. This coffee is designed to be enjoyed black, bringing out its full potential, or paired with milk, which complements its creaminess and complexity.

Starbucks aims to present a coffee offering that encourages customers to discover a new palate, regardless of their usual preferences. Whether you are a fan of light roast or have previously avoided dark roast, 'Starbucks 1971 Dark Roast®' invites everyone to expand their coffee experience and create their personalized brew. The focus is not solely on choosing between light or dark; rather, it's about finding a coffee that best suits individual tastes and preferences.

A New Staple for Daily Moments

The 'Starbucks 1971 Dark Roast®' is intended to accompany coffee lovers through their daily routines—be it a morning pick-me-up, a study break, or a relaxing evening moment. It perfectly caters to those who seek the satisfying qualities of dark roast coffee and may also appeal to individuals who have had reservations about more robust varieties. Brewed coffee allows drinkers to savor its complex aroma and lingering finish, while adding milk enhances its smoothness. Each person will be able to discover their unique preferences and the allure of coffee through this new offering.

Join the Celebration at the 'COFFEE fun PARTY'

To celebrate the launch, Starbucks will hold a special event called 'COFFEE fun PARTY' on September 12 and 13, 2026, at select stores, designed to offer customers a deeper insight into 'Starbucks 1971 Dark Roast®'. This event will focus on tasting experiences where attendees can compare this new offering with existing dark roast selections. Participating locations may also feature demonstration sessions and tasting opportunities that highlight the distinct flavors of dark roast coffee.

From September 9 to September 13, customers will have the chance to enjoy 'Starbucks 1971 Dark Roast®' as brewed coffee at participating stores. Additionally, they can purchase custom-designed 100g bags featuring the coffee’s artwork for a limited time.

Starbucks invites everyone to immerse themselves in the story and craftsmanship behind their coffee experiences. Come to your nearest Starbucks to explore what 'Starbucks 1971 Dark Roast®' has to offer!

Product Information

• - Product Name: 'Starbucks 1971 Dark Roast®'
• - Price:

- Coffee Beans (250g): ¥1,880
- Coffee Beans (100g): ¥860

• - Launch Date: September 9, 2026
• - Available at: All Starbucks locations nationwide

Please note that availability may vary, and there may be instances of temporary out-of-stock situations or early sell-outs.

For more information, visit Starbucks