LUUP Launches in Naha
2025-07-09 01:58:09

Exploring Urban Mobility: LUUP Launches in Naha City with E-Scooter Sharing

LUUP Launches Electric Micro-mobility Service in Naha City



On July 8, 2025, at 12 PM, LUUP officially launched its electric micro-mobility sharing service in Naha, Okinawa, marking a significant advancement in urban transportation. This service offers electric scooters and electric-assisted bicycles, with 70 designated ports set across the city and an initial fleet of over 150 vehicles. The launch day included safety training sessions for the public in collaboration with Tokio Marine Holdings, held at the Pallet Kumojima Transportation Square, where participants learned essential road rules and safe riding practices.

In celebration of this launch, LUUP is running a special promotion exclusive to Okinawa—a “Free Ride Campaign” from July 8 to July 18, allowing registered users to enjoy unlimited rides for 30 minutes at no cost. This initiative aims to encourage the community to embrace new modes of mobility and familiarize themselves with the service.

Background on LUUP



Founded with the mission to transform urban landscapes into more accessible and convenient spaces, LUUP specializes in electric, compact, and one-person mobility solutions. Since starting its operations in Tokyo in May 2020, the company has expanded its service areas throughout Japan, including Osaka, Kyoto, Yokohama, and now Naha. LUUP has installed more than 14,200 ports nationwide, utilizing smaller vehicle designs to optimize space for parking and storage.

Safety First



As part of its commitment to community engagement, LUUP conducts safety workshops whenever it launches in a new area. These sessions provide the public with firsthand knowledge of traffic regulations and optimal riding techniques, alongside distributing user guidebooks. LUUP’s emphasis on safety ensures that the public can enjoy its services confidently and securely, with ongoing educational efforts in collaboration with local governments and businesses.

Details of the LUUP Service


  • - Service Type: Sharing service for electric scooters and electric-assisted bicycles.
  • - How It Works: Users can utilize the LUUP smartphone app to ride from one port to another throughout the city.
  • - Pricing: A base ride fee of 50 yen (tax included) plus a per-minute charge of 15 yen (tax included) applies, though fees may vary in some areas.
  • - Mobility Options Available: Electric scooters and electric-assisted bicycles.
  • - Port Count: 70 current locations, with plans for expansion.
  • - Initial Fleet: 150 vehicles (50 electric scooters and 100 electric-assisted bicycles).
  • - Insurance Coverage: Includes coverage for property damage, personal injury, and rider injuries.

Free Ride Campaign Details


  • - Duration: July 8, 2025, 12:00 PM to July 18, 2025, 11:59 PM.
  • - Applicable Area: Naha City only.
  • - Eligible Vehicles: Electric scooters and electric-assisted bicycles.
  • - Eligibility: Any registered LUUP app user can take part in this offer.
  • - Campaign Mechanism: Users can take multiple rides for up to 30 minutes each, free of charge during the promotional period.

To participate, users need to download the LUUP app and complete user registration. Afterward, simply start a ride, and the first 30 minutes will be free automatically. Note that any ride extending beyond 30 minutes will incur standard fees.

Featured Ports in Naha City



Some of the significant ports include:
  • - Mr. Kinjo in Asahibashi
- Address: 1-13-29 Izumizaki, Naha City, Okinawa
- Capacity: 14 vehicles

  • - P-Time Omoro
- Address: 4-3-28 Omoromachi, Naha City, Okinawa
- Capacity: 6 vehicles

Request for LUUP Port Installations



LUUP invites requests for new port installations. If you know of convenient spots or available parking areas, don't hesitate to submit a request through their request form. Additionally, the company is seeking partners to introduce new ports in Naha City.

Company Overview



  • - Location: 7th Floor, Forecast Gotanda West, 8-9-5 Nishigotanda, Shinagawa, Tokyo.
  • - CEO: Daiki Okai.
  • - Founded: July 2018.
  • - App Download: LUUP App.

LUUP is a pioneering force in transforming daily commutes into effortless experiences through innovative micro-mobility solutions. Stay connected, ride safely, and enjoy the freedom LAUP brings to urban environments!


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Topics Consumer Products & Retail)

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