#Japan #Tokyo #Cacco #O-PLUX #GiftMall

GiftMall Strengthens Fraud Prevention with O-PLUX Implementation

Japan's largest online gift service, GiftMall, has announced the successful implementation of O-PLUX, a leading fraud detection service provided by Cacco. This strategic move is aimed at enhancing the security of online transactions, especially during the peak shopping season in December, when order volumes significantly increase.

Background: Necessity for Enhanced Security and Automation

GiftMall features over 1.1 million diverse gift items, including food and miscellaneous goods, making it a favourite among customers. However, with the rising sophistication of credit card fraud in the e-commerce sector, the company recognized the urgent need to augment its security measures. Traditionally, GiftMall created its own blacklist of suspicious addresses to mitigate fraudulent orders. While this method offered some level of protection, the final months of the year represent the busiest season for gift-giving, leading to an overwhelming volume of orders that require verification and assessment. This operational pressure highlighted the necessity for improved efficiency and automation in fraud detection.

Why O-PLUX?

The decision to incorporate O-PLUX was grounded in several distinct advantages:

1. High Detection Accuracy: The ease of integrating GiftMall's existing blacklist of fraudulent addresses with O-PLUX's shared negative database was a major selling point. O-PLUX provides real-time, comprehensive assessments of orders, including checks for bogus input details and phone number verification, resulting in an enhanced protective layer against fraud.

2. Seamless API Integration: The API compatibility of O-PLUX allowed for a smooth integration process into GiftMall's existing systems, letting them process large volumes of orders without delays—a crucial aspect during peak shopping times.

Statements from GiftMall Executives

Kawasaki Sho, Director of CPO/CSO at GiftMall, stressed the importance of providing a secure and dependable platform for purchasing gifts. He stated, “Since we handle gifts that convey appreciation and celebration, establishing a robust security framework is essential. Until now, we have managed fraud through our own blacklist, but the urgency to reduce verification workload during busy periods has driven us to adopt O-PLUX.” With the use of O-PLUX's extensive fraud detection knowledge and their historical data, GiftMall aims to improve order verification, streamline operations, and create a safer shopping experience for both sellers and customers.

What is O-PLUX?

Offered by Cacco, O-PLUX is a cloud-based fraud detection service designed to identify various types of online fraud in real-time. This includes detecting unauthorized logins and fraudulent orders, safeguarding against personal information breaches, credit card fraud, and malicious reselling activities.

Key Features of O-PLUX:

• - Market Leader: O-PLUX is the number one choice for fraud detection services in Japan, with numerous e-commerce platforms adopting its solutions.
• - High-Level Precision: It employs a diverse range of shared negative data and patented matching techniques to yield high detection accuracy.
• - Responsive Support: Thanks to a combination of dedicated consultants and AI systems (machine learning and rule-based), O-PLUX can adapt to new fraudulent methods.
• - User-Friendly Integration: It offers easy integration with various e-commerce systems and also supports operations via simple CSV uploads, flexibly catering to user needs.
• - Affordable Pricing: With plans starting at only 30,000 JPY per month, O-PLUX provides an economical means for trial and operational verification.

About GiftMall

Founded in 2014, GiftMall aims to enhance the world with more smiles through innovative gifting solutions. Headquartered in Tokyo, Japan, the company operates a technology-driven platform that caters to markets in Japan, Singapore, and Thailand, focusing on the global gifting sector. With a vast inventory of gift items, including social and personalized gifts, GiftMall serves approximately 36 million monthly visitors and generates an annual turnover exceeding 20 billion JPY, making it one of the largest online gifting platforms in the country.

About Cacco

Established in 2011, Cacco has made a name for itself by providing a unique algorithm-based fraud detection service with O-PLUX. This cloud service enables real-time detection of any online fraud while automating preventive measures throughout various e-commerce platforms. Moreover, Cacco is also involved in data science across diverse industries, driving efficiency and profitability for businesses through data-driven insights.