#Japan #Osaka #Expo 2025 #Suntory #World KANPAI

Suntory's Groundbreaking 'World KANPAI Beer' for Expo 2025

As the anticipation builds for the Osaka-Kansai Expo 2025, Suntory is thrilled to introduce a new product development model that encourages customer participation. The highlight is the interactive beer, "World KANPAI Beer," designed to gather voices from visitors worldwide during the event. Starting from April 13, 2025, this special beer will be available at the Expo venue, inviting attendees to contribute their opinions for its ideal flavor.

Launch of the Promotional Web Movie

On April 22, 2025, Suntory will also release a vibrant web film titled "Let's Make an Exciting Beer!" featuring popular personalities Diane Tsuda and Miu Moriyama. The film opens with Moriyama enthusiastically declaring her desire to create something special with Tsuda, who curiously asks what it might be. When she responds with "Beer!", viewers are drawn into an engaging narrative that showcases her ambition to craft the "World KANPAI Beer." Moriyama passionately invites everyone to share their thoughts, making it clear that this beer will be a collaborative creation.

About the Web Movie

The short film captures the creative spirit behind the World KANPAI Beer, blending humor and excitement. Tsuda’s surprised expressions amplify the dynamic energy as Moriyama expresses her eagerness to make a beer that connects people globally. In the final moments, Tsuda’s enthusiastic shout, “Let’s create an exciting beer!” perfectly encapsulates their mission to brew a drink that encourages toasts across cultures.

Details about the Movie

• - Release Date: April 22, 2025, at 4 AM (JST)
• - Title: "Let's Make an Exciting Beer!"
• - Watch on YouTube: Click here

Meet the Stars

Diane Tsuda

Born in 2000, Tsuda has built an impressive career in Kansai’s comedy scene as part of the famous duo, Diane. Since debuting in 2000, he has won numerous accolades, including the prestigious "Up-and-Comers Award" from the Kamikaze Comedy Awards in 2018. Tsuda finds the filming experience for the commercial delightful, despite the initial challenge of acting through facial expressions only. He expressed surprise and joy at collaborating with Moriyama and praised the World KANPAI Beer's refreshing and fruity taste, ideal for anyone looking to enjoy a light drink.

Miu Moriyama

A versatile talent born in 2000 in Kanagawa, Moriyama is well-versed in both drama and media. Following her successful role in the popular series "Detective Tsuda," she is excited to join Tsuda for this campaign. The web shoot, conducted with green screens, sparked her curiosity about the final result. She enjoyed the catchy tune featured in the commercial and appreciated the uplifting environment created by Tsuda during filming. Moriyama finds the beer light and refreshing, perfect for warm seasons, while dreaming of infusing it with even more fruity aromas.

Sampling the World KANPAI Beer

Visitors to the Osaka-Kansai Expo will first taste the base of the "World KANPAI Beer" at the West Gate and then at the food truck area next to the Expo Arena. Starting April 13, this enticing beverage will be available until May 31. With expectations of higher attendance, Suntory looks forward to welcoming guests and gathering their feedback on what makes an ideal beer.

Product Overview

• - Name: World KANPAI Beer (Base)
• - Volume: 350ml
• - Alcohol Content: 5%
• - Sales Locations: West Gate and food truck area of the Osaka-Kansai Expo. Additional sales will occur at selected Suntory events and factories.

Surveys on Flavor

Consumers’ feedback will help refine the beer, with areas of interest including aroma and taste complexity. The results will shape the final product into something that resonates with beer lovers everywhere.

Connect with the festival spirit at the Osaka-Kansai Expo and be part of this exciting journey as Suntory’s World KANPAI Beer comes to life!