#Japan #RED #Spring Festival #Takpa #Hokkaido, Tokyo, Osaka, Kyoto

Strengthening Promotions for Chinese Tourists in Japan

As the 2026 Spring Festival approaches, takpa, headquartered in Sapporo, Hokkaido, is launching a targeted promotion campaign aimed at attracting Chinese tourists to Japan. This special campaign, titled the "RED Promotion Campaign," is set to run in four key cities: Hokkaido, Tokyo, Osaka, and Kyoto. It allows businesses to engage in RED operations and influencer marketing with a short-term contract option that spans just one month, deviating from the standard six-month requirement.

Growing Concerns Amid Rising Tensions

Amid escalating tensions in Asia and recent news surrounding Japan-China relations, there is growing unease regarding the influx of Chinese tourists during this year’s Spring Festival. Questions about whether Chinese tourists will visit Japan this season have gained traction. Despite these concerns, social media platform RED continues to witness a surge in posts related to "traveling to Japan," reflecting a divided sentiment among users.

• - Some express a desire to separate political issues from their enjoyment of travel, stating, "I want to enjoy my trip to Japan." Others insist, "I have been planning this trip and intend to proceed as scheduled."
• - Conversely, some individuals plan to delay their travel until the situation stabilizes, expressing a desire to evaluate safety first.

Notably, enthusiasm for visiting Japan remains intact, with many users declaring their readiness to prepare for travel while waiting to see how the situation unfolds.

Impact on the 2026 Spring Festival

The 2026 Spring Festival is on February 17 (Tuesday), and spans a nine-day holiday from February 15 to 23, which constitutes one of the peak travel seasons for Chinese tourists. Typically, this period sees a significant influx of tourists from China, delivering substantial economic benefits to sectors such as tourism and dining. However, many businesses are expressing fears that this year’s Spring Festival travel numbers may not see the expected increase due to ongoing geopolitical tensions and concerning news reports. There is a growing realization among industry players that it is essential to actively enhance online information dissemination to encourage potential travelers to consider Japan as a destination.

Special Campaign Plans by takpa: Low-risk, Short-term RED Trial

Generally, takpa's RED marketing strategies are predicated on a six-month contract for effective results analysis. However, for this campaign, a special plan has been introduced.

RED Influencer Marketing

• - Standard Contract: 6 months
• - Campaign Benefit: Short-term contracts available from just 1 month
• - Costs: Starting at 50,000 yen for 2 influencers (limited to certain areas)
• - Target Audience: Restaurants, tourist attractions, and retail establishments aiming to attract inbound Chinese tourists.

Account Management (Official and Business Accounts)

• - Standard Contract: 6 months
• - Campaign Benefit: Contracts available from 3 months
• - Services include account planning, translation, tagging design, and comprehensive reporting.

Advantages of Choosing takpa

• - A robust network of Chinese influencers.
• - Legal expertise ensuring compliant contracts and adherence to regulations.
• - Extensive experience in both domestic and international markets.
• - Transparent pricing structure that allows for small-scale initial investments.
• - One of the few Japanese companies with a specialized system for RED operations.

December Exclusive Campaign

For businesses interested in capitalizing on this opportunity, the application period is limited until December 2025.

Contact Details
Company: takpa
Official Website: https://takpa-jp.com
Email: [email protected]
Contact Person: Yui Nakada (Representative)

Note: The RED influencer marketing campaign is available only in select areas. Please feel free to consult for the feasibility of conducting it in your desired locations.