SPINS Enhances Shopper Engagement Through MikMak Acquisition in Omnichannel Activation

SPINS Acquires MikMak: A New Era of Shopper Engagement

SPINS, a recognized leader in Consumer Packaged Goods (CPG) data and commerce solutions, has recently announced its acquisition of MikMak, a prominent player in commerce intelligence. This strategic move is set to significantly accelerate SPINS’ mission to enable brands to better engage shoppers throughout their purchasing journeys, which traverse both physical and digital landscapes.

In recent years, consumer behavior has evolved, with shoppers typically navigating multi-faceted buying paths. The journey often spans from engaging with social media content to exploring digital landing pages, and ultimately, making in-store purchases. As shopping habits become increasingly complex and intertwined with technology, the necessity for brands to efficiently allocate their marketing resources cannot be understated. This acquisition comes at a pivotal time as the concept of agentic commerce gains traction — the utilization of AI to provide answers, recommendations, and facilitate purchases is becoming essential.

Jay Margolis, CEO of SPINS, emphasized the transformation in consumer engagement, stating, “The days of simple see-and-buy are behind us. Our customers are facing a more informed, digital, and complex shopper than ever before.” By leveraging MikMak’s advanced media platform alongside SPINS’ comprehensive dataset, brands will find it easier to strategize, implement, and assess their shopper engagement efforts effectively.

MikMak has established itself as a leader in measuring and optimizing omnichannel engagement, serving a diverse client base that encompasses industries from beauty to personal care and consumer electronics. Notably, this acquisition anticipates the launch of MikMak 4.0, a platform upgrade that will enhance their ability to assist brands in maximizing their marketing spend across various tech platforms and partnerships.

Rachel Tipograph, founder and CEO of MikMak, stated, “We are motivated by a powerful mission – to grow brands in real-time. In SPINS, we found a team that shares our relentless focus on helping customers adapt to the constantly evolving commerce landscape.”

The combined expertise of SPINS and MikMak positions them uniquely to offer unparalleled insights into consumer preferences and behaviors, be it on physical shelves or online. This fusion promises to refine the marketing strategies of brands, regardless of their size, ensuring that resources are spent more effectively and yields are optimized.

Both companies share a commitment to enhancing growth for their partners. SPINS, renowned for its integrated data solutions, has been at the forefront of empowering brands and retailers to navigate market disruptions and foster sustainable growth. Through this acquisition, SPINS aims to not only amplify its core offerings but also redefine how businesses understand and interact with consumers in a rapidly changing marketplace.

For more information about SPINS and their services, visit SPINS.com. To learn more about MikMak and their innovative solutions, check out MikMak.com.