#Japan #Tokyo #Kao Corporation #Success 24 #Sauna Hopping

Kao's Innovative Campaign: Success 24 Sauna Hopping

Starting September 1, 2025, Kao Corporation will launch the Success 24 Sauna Hopping campaign, targeting young men with a special focus on scalp care. This exciting initiative will occur at three prime sauna facilities along the Chuo Line in Tokyo. These are the massive bathhouse FLOBA, the mega sauna MONSTER WORK & SAUNA, and the inviting rooftop space at ROOFTOP.

Experience Success 24

At each of the selected bathhouses, visitors can try out two different types of products from the Success 24 Shampoo and Conditioner series. The products available are the Fresh Feel type, which provides a refreshing cleanse, and the Moist Feel type, designed to maintain hair moisture during washes. Each of these expressions ensures users experience optimal scalp care before and after using the sauna.

As a highlight, Success 24 will completely take over the bathing area of FLOBA!

Enhanced Relaxation

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This takeover will feature Success 24 elements such as decorative wall displays, showcasing the fragrances and essence of the products. Notably, visitors can enjoy **