#Japan #Chuo #Meiji #Miramaru #Wellnize

Meiji's New E-commerce Innovation: Miramaru

In an exciting leap forward for e-commerce, Meiji has officially launched its new co-creation e-commerce platform, Miramaru, developed in collaboration with Wellnize. This innovative initiative connects consumers with the Meiji brand in a unique way, allowing them to experience and purchase products that have yet to hit the market. This move represents not just a shift in shopping, but a significant evolution in consumer engagement and feedback in the food industry.

The Concept of Miramaru

Miramaru, which translates to 'future marketplace,' aims to redefine the traditional shopping experience. The platform will allow consumers to not only purchase products but also provide valuable feedback that will shape future offerings. Unlike conventional practices such as sample distributions and market surveys, Miramaru streamlines the collection of consumer insights effectively, making it easier to analyze real-time responses. This innovative approach also accommodates the testing of Proof of Concept (PoC) and Minimum Viable Product (MVP), which can be executed swiftly on the platform.

Consumers will soon be rewarded for their participation in interviews and surveys with the unique Meiji Points, effectively incentivizing engagement while they explore cutting-edge products. This dual benefit for both companies and consumers sets Miramaru apart from other platforms.

Driving Forces Behind Miramaru

The vision behind Meiji extends beyond being a simple food manufacturer. The company aims to play a pivotal role in the health and wellness domain, embodying values of CURE (healing), CARE (protecting), and SHARE (sharing). This mission is supported by their strategic focus on Advanced Nutrition, which combines scientific knowledge with consumer-oriented information and services. Miramaru is perceived as an essential tool for fostering dialogue between the brand and its customers, ultimately leading to a collaborative product development process.

Moreover, it enables Meiji to conduct rapid market validation, increasing the likelihood of successful product launches. The incorporation of consumer perspectives into the development process is deemed crucial as it paves the way for enhanced product offerings and innovation.

Future Developments

As part of Miramaru’s rollout, initial tests will include a special edition of the protein brand 'Savas', featuring a limited edition protein case and solutions addressing women's health issues. These products will undergo validation, and users engaging with them can look forward to earning Meiji Points through brief surveys and online interviews.

These points can be redeemed within the Miramaru platform for future purchases or to offset payments for other Meiji services, making every interaction rewarding for consumers.

The data gathered from early PoC initiatives will help fine-tune Miramaru into a robust, consumer-centric product evaluation model. Meiji's commitment to continuously providing valuable pre-market experiences to consumers ensures that Miramaru will remain a dynamic and relevant platform.

About Wellnize and Meiji

Wellnize, led by CEO Hirotaka Kinoshita, specializes in digital marketing and services development, aiming to support companies in their transformation journey. Established in March 2024, it operates from Shibuya, Tokyo.

On the other hand, Meiji, founded in December 1917, has a long-standing history in the food and dairy industry, producing a wide range of products including milk, snacks, and other food items. The company is headquartered in Chuo City, Tokyo, and is committed to delivering health-oriented products and services to all stakeholders.

In conclusion, through the Miramaru platform, Meiji is not merely pioneering an e-commerce site but spearheading a collaborative revolution in consumer product development that could transform the landscape of the food and wellness industry.