#China #Hisense #Qingdao #RGB MiniLED #UR9 Series

Hisense Launches the UR9 Series: A Leap Forward in MiniLED Technology

On April 23, 2026, Hisense, a leading global brand in consumer electronics and home appliances, introduced its latest flagship television line, the UR9 series. This launch marks not merely a new product release but embodies a significant evolution of what it means to perceive and appreciate color in our daily visual experiences. The UR9 redefines the standards for vibrant, natural colors that feel more authentic and comfortable to the human eye.

A New Approach to Color Technology

Central to the UR9 series is a groundbreaking innovation in color generation and perception. By creating color directly at the light source, the UR9 series delivers richer tones and more precise details. This technology aims to produce a viewing experience that closely aligns with natural human vision, significantly reducing eye strain and elevating user immersion.

Hisense’s RGB MiniLED technology is at the heart of this development. In March 2026, the Consumer Technology Association (CTA) released an official industry definition for RGB LED televisions, with Hisense playing a pivotal role as a member in establishing global industry standards for true RGB MiniLED technology. This relentless pursuit of innovation propels Hisense forward, redefining the boundaries of conventional display technology.

Enhanced Display Engineering

The UR9 series pushes the envelope further than traditional MiniLEDs. It introduces a complete RGB MiniLED backlighting system, where each LED consists of independent red, green, and blue diodes. This design allows for unprecedented control of color, brightness, and contrast, achieving up to 100% of the BT.2020 color gamut. This leap in color performance is not just broader but also more accurate and lifelike.

Driving this technological advancement is the new Hi-View AI Engine RGB processor, which optimizes each image dynamically through real-time coordination of color and brightness on a zone-based level. This ensures that every scene comes to life with enhanced depth, clarity, and balance.

Immersive Audio Experience

Apart from visual excellence, the UR9 is engineered as a holistic sensory experience. It features a sophisticated 4.1.2 multi-channel audio system developed in collaboration with Devialet, creating an immersive sound environment that envelops viewers in 360 degrees. Equipped with upward-firing speakers, dedicated surround channels, and a powerful built-in subwoofer, it delivers cinematic depth, dynamic range, and spatial realism without the need for external sound equipment.

To ensure consistent visual comfort across various environments, the UR9 is outfitted with region-optimized screens—Anti-Reflection Glare-Free for regions like Europe and Australia, and an Obsidian Panel tailored for the Americas. This minimizes distractions from ambient light while preserving the integrity of the imagery. Moreover, avid gamers will appreciate a native refresh rate of 180Hz available in select models, facilitating ultra-smooth motion and responsiveness, thus elevating the next-level gaming experience.

Designed for Content Creators and Consumers

The UR9 supports an extensive range of premium formats, including Dolby Vision IQ, IMAX Enhanced, and Filmmaker Mode, making it suitable for the evolving requirements of content creators and consumers alike. Its performance is complemented by an elegantly refined design, featuring a high-quality metal base and an almost borderless finish that seamlessly integrates into any modern living space.

In launching the UR9, Hisense emphasizes its commitment to innovation for a brighter future. By redefining the concept of 'natural and real color' through authentic RGB MiniLED technology, Hisense is not just advancing display technology but is also crafting a viewing experience that is more immersive and human-centered.

About Hisense

Established in 1969, Hisense is a prominent global brand specializing in home appliances and consumer electronics, present in over 160 countries. The company is renowned for providing quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks first globally in the segment of 100 inch televisions and larger (2023-2025). With its pioneering RGB MiniLED technology, Hisense continues to lead next-generation innovation in this field. As an official sponsor of the 2026 FIFA World Cup™, Hisense is establishing global sports partnerships to connect with audiences worldwide.