Globant Unifies Marketing Services Under GUT Network for Enhanced Global Reach
Globant, a leader in digital consulting, has taken a significant step forward by integrating all its marketing and advertising operations under the GUT Network umbrella. This strategic move, announced on October 28, 2025, follows nearly two years of fruitful collaboration since the acquisition of the independent creative agency, GUT, in November 2023. The consolidation results in a powerful workforce of over 2,000 people distributed across 12 offices globally, enhancing their ability to deliver integrated marketing solutions.
The GUT Network will be steered by co-founders Gastón Bigio and Anselmo Ramos, alongside Wanda Weigert, the Chief Marketing Officer of Globant. This unification aligns with Globant's ongoing mission to innovate in the marketing landscape, offering services in areas such as artificial intelligence, digital marketing, social media strategies, content creation, media, and data analytics. Notably, specialized marketing services for the healthcare and pharmaceutical sectors will further distinguish their offerings.
In addition to expanding their capabilities, two new offices have been opened in Bogotá, Colombia, and Copenhagen, Denmark. The Bogotá office, staffing over 200 professionals, will focus on comprehensive media strategies, data analysis, and creative initiatives. Conversely, the Copenhagen office specializes in healthcare marketing, assembling more than 60 experts in the field to operate as a central hub for pharmaceutical marketing, serving esteemed clients such as Biogen and Alfasigma.
The establishment of these offices complements existing hubs in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York, and Singapore, ensuring a robust global footprint for the GUT Network.
GUT has garnered prestigious recognition, being named the #2 Most Innovative Company in marketing and advertising by Fast Company in 2024. Since its foundation in 2018, GUT has demonstrated an extraordinary ability to amplify brand awareness and foster long-lasting consumer connections, marking its evolution from a startup to a renowned global creative powerhouse.
Globant's partnership with GUT has been a cornerstone of their strategy since they began collaborating in 2020. This relationship blossomed following their acquisition, allowing both entities to develop impactful marketing campaigns for notable brands worldwide, integrating advanced technology with creative solutions, fundamentally embedding AI at their core.
The merging of resources allows GUT Network to offer enhanced services to a diverse client portfolio that includes global giants like AB InBev, Mercado Libre, Tim Hortons, and Kraft Heinz, while also gaining access to Globant’s esteemed clients such as FIFA and Electronic Arts. The co-founders of GUT expressed, “This move illustrates Globant's unwavering belief in the GUT brand and its culture. Expanding our brand across new regions is a natural progression for us.”
Wanda Weigert, Globant’s Chief Marketing Officer, emphasized the transformative potential this merger brings, stating, “By integrating our marketing capabilities into a cohesive global team, we enhance our capacity to enact meaningful changes for our clients. GUT Network stands more powerful than ever, armed with cutting-edge technology and unmatched talent.”
The leadership team from GUT, including Andrea Diquez, GUT Global CEO, will retain their roles, ensuring continuity and expertise throughout the transition. Both Globant and GUT rank among the top-tier companies in their respective sectors, with Globant acknowledged as the fastest-growing IT brand and the 5th strongest IT brand globally in 2024. GUT also ranked within the top 10 most awarded networks at Cannes Lions 2025, solidifying their status as leaders in the marketing industry.
This strategic consolidation not only acts as a catalyst for GUT’s expansion but also reaffirms Globant’s commitment to creating innovative, high-quality services in an increasingly digital landscape. With over 30,000 employees across 35 countries, Globant continues to be a driving force in aiding organizations to adapt to an AI-powered world, ultimately turning complex challenges into meaningful business outcomes.
For audiences interested in more information about this development, and insights into Globant's mission, visit Globant's official website.
The GUT Network will be steered by co-founders Gastón Bigio and Anselmo Ramos, alongside Wanda Weigert, the Chief Marketing Officer of Globant. This unification aligns with Globant's ongoing mission to innovate in the marketing landscape, offering services in areas such as artificial intelligence, digital marketing, social media strategies, content creation, media, and data analytics. Notably, specialized marketing services for the healthcare and pharmaceutical sectors will further distinguish their offerings.
In addition to expanding their capabilities, two new offices have been opened in Bogotá, Colombia, and Copenhagen, Denmark. The Bogotá office, staffing over 200 professionals, will focus on comprehensive media strategies, data analysis, and creative initiatives. Conversely, the Copenhagen office specializes in healthcare marketing, assembling more than 60 experts in the field to operate as a central hub for pharmaceutical marketing, serving esteemed clients such as Biogen and Alfasigma.
The establishment of these offices complements existing hubs in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles, Amsterdam, Madrid, New York, and Singapore, ensuring a robust global footprint for the GUT Network.
GUT has garnered prestigious recognition, being named the #2 Most Innovative Company in marketing and advertising by Fast Company in 2024. Since its foundation in 2018, GUT has demonstrated an extraordinary ability to amplify brand awareness and foster long-lasting consumer connections, marking its evolution from a startup to a renowned global creative powerhouse.
Globant's partnership with GUT has been a cornerstone of their strategy since they began collaborating in 2020. This relationship blossomed following their acquisition, allowing both entities to develop impactful marketing campaigns for notable brands worldwide, integrating advanced technology with creative solutions, fundamentally embedding AI at their core.
The merging of resources allows GUT Network to offer enhanced services to a diverse client portfolio that includes global giants like AB InBev, Mercado Libre, Tim Hortons, and Kraft Heinz, while also gaining access to Globant’s esteemed clients such as FIFA and Electronic Arts. The co-founders of GUT expressed, “This move illustrates Globant's unwavering belief in the GUT brand and its culture. Expanding our brand across new regions is a natural progression for us.”
Wanda Weigert, Globant’s Chief Marketing Officer, emphasized the transformative potential this merger brings, stating, “By integrating our marketing capabilities into a cohesive global team, we enhance our capacity to enact meaningful changes for our clients. GUT Network stands more powerful than ever, armed with cutting-edge technology and unmatched talent.”
The leadership team from GUT, including Andrea Diquez, GUT Global CEO, will retain their roles, ensuring continuity and expertise throughout the transition. Both Globant and GUT rank among the top-tier companies in their respective sectors, with Globant acknowledged as the fastest-growing IT brand and the 5th strongest IT brand globally in 2024. GUT also ranked within the top 10 most awarded networks at Cannes Lions 2025, solidifying their status as leaders in the marketing industry.
This strategic consolidation not only acts as a catalyst for GUT’s expansion but also reaffirms Globant’s commitment to creating innovative, high-quality services in an increasingly digital landscape. With over 30,000 employees across 35 countries, Globant continues to be a driving force in aiding organizations to adapt to an AI-powered world, ultimately turning complex challenges into meaningful business outcomes.
For audiences interested in more information about this development, and insights into Globant's mission, visit Globant's official website.
Topics Consumer Products & Retail）
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