The Evolution of umami COLA: A Healthier Energy Drink Hits 7-Eleven Stores

umami COLA: The Revamped Energy Drink Experience

In a significant move, UMAMI COLA Co., Ltd., headquartered in Minato, Tokyo, is set to launch an evolved version of their celebrated health-focused energy drink, umami COLA. This newly refined product will be available in all 190 7-Eleven stores across Okinawa starting June 3, 2025, followed by a launch in 84 stores in Shibuya from July 1, 2025. This initiative aims to elevate brand recognition and sales while setting a new standard for the energy drink market.

The Natural Energy Revolution

umami COLA distinguishes itself in the market by utilizing 100% natural ingredients and boasting over 350 components, including essential amino acids that provide energy support to its consumers. It is crafted with a unique brewing process, drawing on the traditional methods involving Hakkaisan's koji sweet sake, and using comparable amounts found in conventional ready-to-drink options. This drink has captivated health-conscious individuals across five countries, establishing itself as a gentle alternative to typical energy drinks.

The revamped version introduces a refreshing taste by swapping out the previous yuzu flavor for lime, enhancing the overall zest and lightness of the drink. Beyond flavor, the manufacturing process has been completely overhauled to achieve a smoother and more drinkable experience, ensuring returning customers can enjoy a new delightful umami COLA.

Pricing and Availability

- Price: ¥264 (tax inclusive: ¥285)
- Volume: 250ml
- Release Dates:

- Okinawa: June 3, 2025
- Shibuya: July 1, 2025

Ambassadors on Board: The UMAMI FAMILIAR Program

To further strengthen its reach, umami COLA has launched the UMAMI FAMILIAR ambassador program aimed at boosting brand visibility through influential personalities. Special ambassadors include health-conscious sauna enthusiast Misato Shimizu, and acrobatic actor Toshi Okumura, both known for their dynamic social media presence and lifestyle influence.

Meet the Ambassadors

Misato Shimizu:
Known for her roles as a sauna and wellness advocate, Misato boasts a large following on social media, where she promotes healthy living. Her love for saunas aligns perfectly with umami COLA's reputation as a health-driven beverage, inspiring fans with her daily integration of the drink into her lifestyle. She is a certified sauna and spa health advisor and continues to spread the word about wellness.

Toshi Okumura:
A rising action actor, Toshi has captivated audiences with performances in popular stage productions like **