Thoughtworks Honored with 2025 ITSMA Customer Insights Program Award for AI-Driven Marketing Innovations

Thoughtworks Achieves Recognition with ITSMA Customer Insights Program of the Year Award

On October 1, 2025, Thoughtworks, a renowned global technology consultancy, announced a major achievement: being named the Customer Insights Program of the Year at the 2025 ITSMA Global Marketing Excellence Awards. This accolade highlights the company's innovative approach to leveraging artificial intelligence (AI) to enhance customer insights and drive substantial business impact.

Thoughtworks’s recognized initiative showcased a sophisticated transformation of its client intelligence services, resulting in a multimillion-dollar revenue boost. The program significantly improved efficiency by drastically reducing the time taken to gain insights and turned the Market Research and Intelligence team into a vital strategic partner focused on growth powered by AI.

Julie Woods-Moss, the Chief Marketing Officer of Thoughtworks, emphasized the importance of the award, stating, "Winning the ITSMA Customer Insights Program of the Year Award is a powerful testament to our commitment to AI-first innovation to enable our Go-to-Market teams." This success underlines how the company's dedication to AI not only facilitates immediate business outcomes but also lays a foundation for future advancements.

Strategic Innovation and Measurable Results

The recognition by the ITSMA judging panel underscores the strategic innovation behind the program. According to their statement, Thoughtworks excels in delivering exceptional results. This accomplishment is attributable to the seamless merging of AI with existing resources, ensuring a clear return on investment.

Crucial to the success of the initiative is the model of human-AI collaboration implemented by Thoughtworks. Instead of guidance, basic and repetitive tasks have been automated, allowing researchers to dedicate over 80% of their time to high-value strategic analysis. This shift not only amplifies their overall contribution but also enhances their job satisfaction.

Empowering Sales Teams with Intelligence

The capabilities of Thoughtworks’s client intelligence program enable the sales teams to receive curated, actionable insights quickly, fostering deeper relationships with clients. As highlighted by Woods-Moss, the program transformed the market intelligence function into an AI-enabled engine capable of scalable performance. The efficiency gained empowers sales teams to integrate intelligence into their processes, driving better client engagement and uncovering new business opportunities.

This initiative utilizes the Thoughtworks Google ecosystem effectively. Leveraging the capabilities already available within this framework allowed the team to accelerate market entry. By re-engineering the processes and automating the initial client intelligence elements, the integration of sophisticated AI technologies such as the Gemini Language Model (LLM), along with other powerful market intelligence platforms, streamlined operations.

Furthermore, the deployment of Google Apps Script created a self-service platform for sales and marketing teams, enabling them to access high-quality insights within minutes. Remarkably, this innovation led to a 50% reduction in intelligence delivery turnaround time without compromising quality.

Future Directions

Looking ahead, the Thoughtworks Market and Client Intelligence team aims to introduce a ClientIntelAI Super-agent. This anticipated advancement will connect existing sub-agents and applications into a cohesive user experience, orchestrating end-to-end workflows for various teams. This continued evolution signifies Thoughtworks’s enduring commitment to harnessing the potential of AI to refine and enhance its strategic offerings.

In summary, winning the ITSMA Customer Insights Program of the Year Award not only acknowledges Thoughtworks’s pioneering work in AI-driven marketing strategies but also underscores its role as a transformative entity in the tech consultancy landscape. By emphasizing the integration of technology with human expertise, Thoughtworks is paving the way for future innovations that prioritize responsiveness, efficiency, and client success.